Missy Elliott's New Music Video for "Throw It Back" Is a Visual Feast

Last night, Missy Elliott announced she'd be dropping a five-track project called Iconology at midnight. One of those songs, "Throw It Back," came with its own music video and is a complete return to form.

2019 Essence Festival - Day 1
(Image credit: Josh Brasted)

I have missed Missy Elliott so much. She's responsible for at least one of my top five favorite songs of all time, and her unmatchable energy feels thoroughly unique. Last night, she announced she'd be dropping a five-track album (her first in 14 years) called Iconology at midnight, saying of the project, "Let’s #ThrowItBack to a time when music just felt good and made us want to dance!" No surprise, Iconology has already hit the top five on U.S. iTunes. One of those songs, "Throw It Back," came with its own music video. And it's a complete return to form for the icon. 

Allow me to summarize. The singer shows a sly self-awareness that I love—her video starts with a tween not knowing who "Missy Elliott" is—and the video is, no surprise, about her throwing it back to her iconic style with a glorious new spin. "Made songs for Tweet before y'all could even Tweet" is an actual lyric for the song that made me legitimately laugh out loud.

She has her dancers in every color of the rainbow (she's in matching lipstick, natch). The exuberant, powerful dance moves are very reminiscent of "Get Ur Freak On," which I was obsessed with. At one point, they jump rope on her braids. At one point they all dance in space suits on the moon. By that point I might have been choked up, #notsorry. There are little Easter eggs throughout the video, as Missy explained: instead of pom poms, her dancers used dyed afros:

I'm sure I missed about 20 references, which is why I have to go back and watch it 10 more times. Not only is she back, but she's somehow even better, which I didn't know was possible. It's an amazing time for the singer: "On May 11, Elliott received her doctorate in music. On June 13, she became the first female hip-hop artist inducted into the Songwriters Hall of Fame. On July 1, she turned 48. Her legacy is undeniable, and her will to keep making music is unstoppable," according to a feature with Marie Claire. So this is just the first stop of hopefully many. 

Fans were unbelievably excited:

Really, you should just watch the whole thing.

I might be in love.

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Katherine J. Igoe
Contributing Editor

Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York TimesParentsInStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLEHarper’s BazaarSeventeenGood Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeanshow sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.