The time has finally come, ladies and gents! All five parts of Beyoncé's short documentary have dropped on her YouTube channel and we're pretty sure 75 percent of the views they've racked up are from us watching on repeat. Each video is better than the last, detailing the creative process, musings, and ideas that have gone into producing, writing, and releasing her newest album. She gets real and we can't get enough. Pharrell Williams (accurately) states before the credits, "You set women free." #BowDown
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Follow Hallie Gould on Twitter (opens in new tab).
Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.
Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.
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