What makes Usher's Super Bowl Snapchat truly awkward is that 66 percent of the people in it have no clue what's going on. You've got Jay Z looking confusedly into the camera as he goes "I don't even know what ["Snapchat video"] means!" And then you've got Beyoncé who thinks she's posing for a still pic.
We can only chalk this up to one thing: poor Snap etiquette on Usher's part. Or sabotage. Or perhaps his subjects' failure to read our handy-dandy guide.
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