Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Altuzarra x Old Navy
    • Nanobrows
    • Megan Thee Stallion
    • Witchy Perfumes
    • Being Black at Bravo
    1. Celebrity
    2. Royals

    Prince William’s Power Move Proves He’s Ready to “Shake Things Up” as King, Says Royal Expert

    "I think this is a powerful example of William putting his money where his mouth is."

    Kristin Contino's avatar
    By Kristin Contino
    Published 26 May 2026 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Prince William putting his hand on his chin
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Prince William had made it clear that he’ll make changes to the monarchy when he becomes King, and he’s already putting some of those plans in motion. Earlier this month, the Times reported that the Prince of Wales will be selling off a fifth of the Duchy of Cornwall over the next 10 years so he can invest that money to help others. The unprecedented decision is one that royal expert Jennie Bond said is a sign of things to come for the future King William.

    “I think this is a powerful example of William putting his money where his mouth is,” Bond told the Mirror. “He has talked about change being on his agenda, and now he is proving that he’s willing to shake things up in quite a dramatic way.”

    The Duchy of Cornwall was created in the 1300s by King Edward III with the intent for the estate to provide an independent income for his eldest son, Edward, Prince of Wales, and future princes to hold the title. Prince William earns roughly £20 million ($27 million) from the 128,000 acre duchy each year. But according to William Bax, chief executive of the Duchy of Cornwall, Prince William doesn’t want to be a traditional landowner.

    Latest Videos FromMarie Claire
    Watch full video here:

    Prince William hammering a nail in a wall as he visits the construction site of 10 new sustainable homes delivered by the Duchy of Cornwall

    Prince William visits the construction site of 10 new sustainable homes delivered by the Duchy of Cornwall on May 22 in the Isles of Scilly, England.

    (Image credit: Getty Images)

    Prince William standing with kids and parents around a table with photos

    Prince William meets local residents from the first Build-to-Rent homes during his visit to Nansledan, a sustainable community development led by the Duchy of Cornwall.

    (Image credit: Getty Images)

    Bax told the Times that Prince William thinks the duchy “shouldn’t just exist to own land. It should first and foremost exist to have a positive impact on the world.” After selling the land, the Prince of Wales will be investing £500 million (roughly $672 million USD) to better the environment and help those facing homelessness—two of the causes he's most passionate about in his royal work.

    “He says he wants to be more than a traditional landowner,” Bond said of William's decision. “His goal is to prioritize things that will make people's lives better. William is all about impact and tangible results.”

    You may like
    • Prince William on the balcony at Trooping the Colour 2026 with George, Charlotte, Louis and Princess Kate Prince William Has "Dropped Big Hints" About the Future
    • Prince William wearing sunglasses  in the stands at Wimbledon Prince William Could Follow in One European Queen's Title-Stripping Footsteps
    • Prince William and Prince Charles standing on a rocky beach Prince William Refuses to Take Part in One Tradition King Charles Loves

    The former BBC royal correspondent added that the Prince of Wales “is leading by example” when it comes to solving the housing crisis, in particular. William has been criticized for the lofty goals of his Homewards program, which aims to end homelessness in the U.K., but by selling off some of the duchy, he'll be able to make actual change, Bond said.

    “He knows that it’s all very well talking about trying to end homelessness, but he needs to take practical steps to ease the crisis,” Bond said, adding that William “is going to use some of [the funds] to create more affordable housing – which is so desperately needed.”

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Prince William
    Kristin Contino
    Kristin Contino
    Senior Royal and Celebrity Editor

    Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.

    Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.

    Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.

    Read more
    Prince William and Prince Charles standing on a rocky beach
    Royals Prince William Refuses to Take Part in One Tradition King Charles Loves
    By Kristin Contino
    Prince William at King Harald's funeral
    Royals Prince William Pivots From Eton Dropoff to King Harald's Funeral
    By Kristin Contino
     
     
    Prince William wearing a plumed hat
    Royals Prince William Will Be the First British Monarch With American Ancestry
    By Kristin Contino
    King Charles wears a red military uniform and looks concerned while standing on Buckingham Palace balcony with Queen Elizabeth II, who wears a baby blue outfit
    Royals King Charles Has One "Desperate Desire," Per Author
    By Amy Mackelden
     
     
    Latest in Royals
    Princess Kate community lunch
    Royals Princess Kate Reveals Her Go-To Snack And How She Gets "The Children Involved" With Chores At Home
    Prince William wearing a suit walking with Prince Harry at Kensington Palace
    Royals William and Harry Had the Chance to Be a "Very, Very Powerful" Team
     
     
    Princess Kate hiking outfit
    Royals Princess Kate Proves You “Don't Need Expensive Gear” In “No Frills” Hiking Outfit
    Princess Kate manicure trend
    Royals Did Princess Kate Just Weigh In On This Controversial Manicure Trend?
     
     
    Latest in News
    Princess Kate community lunch
    Royals Princess Kate Reveals Her Go-To Snack And How She Gets "The Children Involved" With Chores At Home
    collage of the best celebrity looks at Paris Fashion Week Spring/Summer 2027
    Celebrity Style The Celebrities at Paris Fashion Week Saved Their Best Looks for Last
     
     
    Prince William wearing a suit walking with Prince Harry at Kensington Palace
    Royals William and Harry Had the Chance to Be a "Very, Very Powerful" Team
    Princess Kate hiking outfit
    Royals Princess Kate Proves You “Don't Need Expensive Gear” In “No Frills” Hiking Outfit
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.