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    2. Royals

    Prince William’s “Perspective and Inner Strength” Comes From This Family “Policy”

    “William is preparing for when he becomes king."

    Christine Ross's avatar
    By Christine Ross
    Published 28 September 2026 In News

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    Prince William inner strength
    (Image credit: Getty Images)
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    Prince William has stuck to two unofficial royal mottos throughout his life: Keep Calm and Carry On and Never Complain, Never Explain. These phrases often connect to the Royal Family have kept him grounded and guided him through the difficult day of royal gossip and tabloid news. "William and Kate have had a policy of never complain, never explain," Phil Dampier said to the Daily Mail, explaining how Prince William employs this policy in his royal role. "We saw it earlier this week when a reporter asked him [about Earl Spencer’s book] and he didn’t reply, and that’s the way they’re going to play it.”

    Prince William princess Kate royal duties

    "William and Kate have had a policy of never complain, never explain."

    (Image credit: Getty Images)

    Prince William wearing a blue shirt

    “The worst year of his life gave him perspective and inner strength.”

    (Image credit: Getty Images)

    “The worst year of his life gave him perspective and inner strength,” Dampier explained, referring to 2024, when Princess Kate and King Charles both faced cancer diagnoses while Prince Andrew’s name made regular headlines. “Catherine’s got that inner contentment that she’s seen off the worst,” referring to the princess’s commitment to mental wellbeing following her own cancer treatment. “I think both of them, having come through that, are stronger for it,” Dampier said.

    “William had the worst year of his life, which he has talked about himself,” Dampier reflected. “He had all the problems of Harry and Prince Andrew swirling about, causing problems for the monarchy that he will be heading in not a very long time.” Dampier described Prince William’s daily life as a “goldfish bowl,” and said that the Prince and Princess of Wales’s discipline and boundaries are protecting their three young children—and their own mental wellbeing.

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    Princess Charlotte, Prince Louis, Prince George, Prince William, and Princess Kate in Scotland on August 1, 2026

    Prince William wants to protect his children from the "goldfish bowl."

    (Image credit: Getty Images/Jeff J Mitchell)

    Prince William Princess Kate

    Prince William and Princess Kate have found renewed strength after recent years.

    (Image credit: Getty Images)

    The strict adherence to the unofficial family mottos allows the Prince and Princess of Wales to keep their private lives private, and to focus on their royal work within their public role. ‘Never complain, never explain’ allows the prince to maintain clear boundaries with the press and with the public, and often shows up in Prince William's public life when choosing what to respond to and what to ignore. “William is preparing for when he becomes king and he’s setting the standard for how he wants to play it,” Dampier explained.

    Marie Claire Newsletter

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    Christine Ross
    Christine Ross
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    Writer

    Christine Ross is a freelancer writer, royal expert, broadcaster and podcaster. She's worked with news outlets including the BBC, Glamour, Talk TV, ET, PBS, CNN and 20/20 to cover the foremost royal events of the last decade, from Prince George’s birth to the coronation of King Charles III.

    She previously served as co-host of Royally Us, a weekly royal podcast by Us Weekly. As a freelance writer and royal commentator she provides expert commentary, historical context and fashion analysis about royal families worldwide, with an emphasis on the British Royal Family.

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