Exclusive: Royal Author Reveals How Princess Kate's Style Choices Are "Not Really Timeless," but Part of a "Historical Continuum"

"Her genius is image-making," royal expert Catherine Mayer tells 'Marie Claire' in a new interview.

Princess Kate is considered a fashion icon, she is a woman with long brown hair, pictured wearing a pink dress, a white dress, a gold dress, and a red dress
(Image credit: Samir Hussein - Pool/WireImage/ JORDAN PETTITT/POOL/AFP via Getty Images/Getty Images/Chris Jackson/)

Right from the start, Princess Kate was recognized for her smart fashion choices. In fact, the popularity of her style decisions led to the term "the Kate effect" being coined, to refer to items of clothing that immediately sold out following her endorsement.

Author Catherine Mayer recently released the book, Divide and Rule: Royal Women and Their Battles. An expert on royal women, Mayer speaks exclusively to Marie Claire about how Princess Kate's style choices will be remembered, and why she's so important.

"I write in the book about how Kate's fashion choices changed, from styles that immediately situated her in a time and a place to a more 'timeless' set of looks," Mayer explains. "These are not of course really timeless."

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In fact, the Princess of Wales appears to be drawn to two particular decades when it comes to formulating her outfits.

"The silhouette of the dresses tends to resemble day dresses from the 1930s and '40s for example," Mayer tells us. "But they are fashionable while also conveying that she is, as Princess of Wales, part of a historical continuum."

Kate Middleton walking in a purple suit and high heels

"Her genius is image-making."

(Image credit: Getty Images)

Mayer continues, "Her genius is image-making."

In the same interview, the royal author notes that Princess Kate seems to be following in Queen Elizabeth II's footsteps, in some respects.

"There is some truth to the idea that Kate follows a model quite close to Elizabeth's in terms of letting images do the talking rather than expressing herself more verbally and freely," Mayer says.

Princess Kate, Prince George and Princess Charlotte walking in a row at Wimbledon 2026

"She is, as Princess of Wales, part of a historical continuum."

(Image credit: Getty Images)

The biographer continues, "That melds more easily with an institution that is meant to stay out of party politics and unite the populations it represents...rather than being divisive. But it doesn't mean that other models are automatically wrong."

Divide and Rule: Royal Women and Their Battles by Catherine Mayer is available now.

Amy Mackelden
Weekend Editor

Amy Mackelden is the weekend editor at Marie Claire, where she covers celebrity and royal family news. She was the weekend editor at Harper’s BAZAAR for three years, where she covered breaking celebrity and entertainment news, royal stories, fashion, beauty, and politics. Prior to that, she spent a year as the joint weekend editor for Marie Claire, ELLE, and Harper's BAZAAR, and two years as an entertainment writer at Bustle. Her additional bylines include Cosmopolitan, People, The Independent, HelloGiggles, Biography, Shondaland, Best Products, New Statesman, Heat, and The Guardian. Her work has been syndicated by publications including Town & Country, Good Housekeeping, Esquire, Delish, Oprah Daily, Country Living, and Women's Health. Her celebrity interviews include Jennifer Aniston, Jessica Chastain, the cast of Selling Sunset, Emma Thompson, Jessica Alba, and Penn Badgley. In 2015, she delivered an academic paper at Kimposium, the world's first Kardashian conference.