In Which We Unpack the Thousands of Subliminal Messages in Justin Bieber's New Video
Like: "Stop worshipping me."
Justin Bieber, persona-formerly-non-grata-but-now-maybe-kinda-grata, released a new music video today for "Where Are Ü Now," his admittedly catchy song with Skrillex and Diplo. Like the song, the video is also pretty catchy. Behold:
It's a cool concept—fans/passers-by/artists were provided still frames from the video, and illustrated each. The effect when viewed at regular speed is trippy and fun...but when you slow it down, things get weird.
As in, self-aware weird. Or poorly-edited weird? Here's what I mean:
Bieber's thinking about weed. And girls.
A stripper makes it rain on Bieber (?).
Bieber needs Selena Gomez.
Bieber thinks he's vapid.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Bieber—and his goatee—want to go to the club.
Bieber wants you to stop worshipping him and go read a book.
And this is just what came up when I clicked the pause button. Imagine the countless of hours of fun you can have poring through frame-by-frame!
So either: The editors of this music video didn't see or have time to weed out (heh) the offensive messages, *or* they—and Justin Bieber—get it. They get how you see him, and they're okay with it, and they're going to make a cool music video that throws your POV right back at you, damnit.
I think it's probably the latter. Or at least I do for now...until I spend the next 13 hours analyzing every single frame. See you tonight?
As the editor of Cosmopolitan, Jess oversees the editorial for all of Cosmo's efforts across print, digital, video, and emerging platforms. Previously she served as the digital director of Marie Claire, where she tripled the readership, and she's held print and hybrid posts at Glamour and Teen Vogue. In 2013 she launched an interactive e-commerce platform for a fashion-tech startup, and in a former life she was a ballet dancer and NYU film student. She lives in Manhattan with her scruffy dog George.
-
Queen Elizabeth Hilariously Told Tourists in Balmoral She'd Never Met the Queen
"I just hope when he gets back to America and he shows those photographs to his friends, someone will tell him who I am."
By Amy Mackelden Published
-
Kamala Harris Is Dressing for the Job She Wants
Here's every major look she's worn on the campaign trail so far.
By Hanna Lustig Published
-
Beyoncé Says She Had "Little Boundaries" and "Said Yes to Everything" Early in Her Career
The Destiny's Child era apparently wasn't a high point for Bey's mental health.
By Kayleigh Roberts Published
-
The Best Bollywood Movies of 2023 (So Far)
Including one that just might fill the Riverdale-shaped hole in your heart.
By Andrea Park Published
-
‘Bachelor in Paradise’ 2023: Everything We Know
Cue up Mike Reno and Ann Wilson’s “Almost Paradise."
By Andrea Park Last updated
-
Who Is Gerry Turner, the ‘Golden Bachelor’?
The Indiana native is the first senior citizen to join Bachelor Nation.
By Andrea Park Last updated
-
‘Virgin River’ Season 6: Everything We Know
Here's everything we know on the upcoming episodes.
By Andrea Park Last updated
-
The 65 Best Musical Movies of All Time
All the dance numbers! All the show tunes!
By Amanda Mitchell Last updated
-
'Ginny & Georgia' Season 2: Everything We Know
Netflix owes us answers after that ending.
By Zoe Guy Last updated
-
35 Tasteful Nude Movies That Feel Like Art
Steamy and sensual, but in an elevated way.
By Kayleigh Roberts Last updated
-
The Cast of 'The Crown' Season 5: Your Guide
The Mountbatten-Windsors have been recast—again.
By Andrea Park Published