Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • New Beauty Launches
    • Halloween Nails
    • 'You Can See Everything'
    • Holiday Candles
    • Statement Red Socks
    1. Culture

    In Which We Unpack the Thousands of Subliminal Messages in Justin Bieber's New Video

    Like: "Stop worshipping me."

    Jessica Pels's avatar
    By Jessica Pels
    Published 29 June 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Lip, Cheek, Hairstyle, Skin, Chin, Forehead, Eyebrow, Eyelash, Photograph, Facial expression,
    (Image credit: YouTube)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Justin Bieber, persona-formerly-non-grata-but-now-maybe-kinda-grata, released a new music video today for "Where Are Ü Now," his admittedly catchy song with Skrillex and Diplo. Like the song, the video is also pretty catchy. Behold:

    It's a cool concept—fans/passers-by/artists were provided still frames from the video, and illustrated each. The effect when viewed at regular speed is trippy and fun...but when you slow it down, things get weird.

    As in, self-aware weird. Or poorly-edited weird? Here's what I mean:

    Latest Videos FromMarie Claire
    Watch full video here:

    Cheek, Forehead, Eyebrow, Jaw, Organ, Neck, Line art, Artwork, Headpiece, Self-portrait,

    (Image credit: YouTube)

    Bieber's thinking about weed. And girls.

    Sleeve, Collar, Standing, Laugh,

    (Image credit: YouTube)

    A stripper makes it rain on Bieber (?).

    Ear, Lip, Cheek, Hairstyle, Skin, Chin, Forehead, Eyebrow, Photograph, Facial expression,

    (Image credit: YouTube)

    Bieber needs Selena Gomez.

    Ear, Cheek, Forehead, Style, Jaw, Neck, Handwriting, Gesture, Fictional character, Illustration,

    (Image credit: YouTube)

    Bieber thinks he's vapid.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Forehead, Line, Organ, Handwriting, Cool, Jacket, Blazer, Design, Paper, Whiteboard,

    (Image credit: YouTube)

    Bieber—and his goatee—want to go to the club.

    Text, Font, Darkness, Poster, Midnight, Handwriting, Photo caption, Fiction, Graphic design, Publication,

    (Image credit: YouTube)

    Bieber wants you to stop worshipping him and go read a book.

    And this is just what came up when I clicked the pause button. Imagine the countless of hours of fun you can have poring through frame-by-frame!

    So either: The editors of this music video didn't see or have time to weed out (heh) the offensive messages, *or* they—and Justin Bieber—get it. They get how you see him, and they're okay with it, and they're going to make a cool music video that throws your POV right back at you, damnit.

    I think it's probably the latter. Or at least I do for now...until I spend the next 13 hours analyzing every single frame. See you tonight?

    Explore More
    Justin Bieber
    Jessica Pels
    Jessica Pels
    Social Links Navigation

    As the editor of Cosmopolitan, Jess oversees the editorial for all of Cosmo's efforts across print, digital, video, and emerging platforms. Previously she served as the digital director of Marie Claire, where she tripled the readership, and she's held print and hybrid posts at Glamour and Teen Vogue. In 2013 she launched an interactive e-commerce platform for a fashion-tech startup, and in a former life she was a ballet dancer and NYU film student. She lives in Manhattan with her scruffy dog George.

    Latest in Culture
    A photo of Nikki Ogunnaike with an inset photo of Sophia Bush and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Why Sophia Bush Literally Set Pages of Her Memoir on Fire
    parker posey wears a yellow dress and holds an umbrella walking through a vineyard in a still from hulu's the mob
    TV shows Meet the Cast of 'The Mob,' Hulu's New Celebrity Competition Series
     
     
    A portrait of filmmaker and author Jane Schoenbrun, next to the cover art for their debut novel 'Public Access Afterworld,' on a background of vertical text.
    Books To Write Their Debut Novel, Jane Schoenbrun Turned to Creepypasta
    A photo of Nikki Ogunnaike and an inset photo of Robin Berzin and Katerina Schneider, with text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Why These Women's Health Leaders Want Women to Think of Perimenopause as an "Era"
     
     
    Latest in News
    King Charles waves from the Buckingham Palace balcony while wearing a red military uniform
    Royals King Charles's Popularity Has Waned, Per New Poll
    Prince William wearing a blue suit and tie
    Royals One Royal Tried and Failed to "Broker Reconciliation" With Harry and William
     
     
    Princess Birgitta wearing a tiara and sapphire necklace
    Royals Swedish Royal Jewelry Auction "Goes Against" King Carl Gustaf's Wishes
    Carole Middleton carries her Emmy London bag to attend day 3 'Ladies Day' of Royal Ascot 2026 at Ascot Racecourse on June 18, 2026 in Ascot, England.
    Royals Carole Middleton's Favorite Bag Gets a Regal Upgrade
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.