Instagram's New Feature Will Change How You Find Your Favorite Videos

Instagram phone update — (Image credit: Getty Images)

Instagram is rolling out yet another new feature. Now, the Explore page is changing with the introduction of topic channels for videos.

Instagram's latest update will add "Picked for You" to the Explore page and, as the name suggests, this new feature will make your feed even more expertly curated for you. "Picked for You" will lead you to a constantly changing group of videos based on your interests and preferences. Here's a look at what the new Explore page now looks like for users in the United States:

From "makeup tutorials" if you're a beauty junkie to "hair braiding" if Insta is your go to for #HairGoals, there will be a topic channel no matter your interests. In the past six months, the time people have spent watching video on Instagram has increased 150 percent, according to a company blog post. As video expands, topic channels are a way to find more of the videos you actually want to watch.

Instagram seems to be on a reinvention kick, changing the way your feed loads and finally allowing users to upload minute long videos in recent months. And that may be because they're trying to keep up with the competition. Vine now allows users to upload videos up to 140 seconds long, abandoning the longtime six-second clips routine. And, Tumblr also announced a major change this week by introducing live streaming.

With this latest update, Instagram wants to keep users constantly watching videos within their app. And with personalized feeds like this, that seems pretty achievable.

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Maggie Maloney is the associate editor at Town & Country and ELLE Decor, where she covers style, beauty, jewelry, and the many members of the royal family. She also manages social media and content strategy for both brands.