This Instagram Combines Two of Your Favorite Things: Le Labo and Overheards

"If my life is going to be a never-ending existential criss, it might as well smell good."

Getty, design by Dana Tepper

Which Instagram just *gets* you/makes you tag 72 of your friends croaking "IT ME?" @mytherapistsays? @dumpster? @marieclairemag?? ::goes in for a high-five while actually slipping you a cleverly folded $5 bill::

The beauty of the meme is that, with some jiggering, it can apply to anybody. But the beauty of a highly specific account documenting the highly specific spewings of a highly specific clientele is that you get to crack open a rarefied-ish world that's really freaking weird—and really freaking funny. Enter @overheardlelabo, where the patrons of the custom fragrance empire are either massively under- or over-self-aware and the hand lotion is $65.

Collectively, the quotes tell a story of pathos, privilege, being on the outside looking in on privilege, love, loss, insecurity, and (sometimes literal) dirty laundry—all scented with smoky, leathery Santal 33. (Aside: Which, even though it should just become the official perfume of New York City at this point, still smells so good you want to make out with anyone wearing it.)

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Man and fiancé. Bright future. Dark sense of humor.

A post shared by Overheard LE LABO (@overheardlelabo) on

Basically, it's the human condition and scary-smart branding rolled into one. Also, it me.

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Male. 40's. Wearing Santal by Kierkegaard.

A post shared by Overheard LE LABO (@overheardlelabo) on

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