ASOS Will Now Show the Same Outfit on Multiple Body Types

This. Is. Everything.

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(Image credit: Courtesy of ASOS)

Just when you thought ASOS couldn’t get any better—the trendy fashion house recently stopped Photoshopping its models’ stretch marks and skin imperfections—the brand made a decision that will win your heart all over again. Today they became one of the first retailers to show clothes on multiple body types.

And I don’t mean a separate-but-equal situation, where an item of clothing is only shown on a curvy woman when the item is also available in plus-size. No, I mean that ASOS is showing the same apparel on different models with different figures.

Twitter user Eleanor (@ejhc) was the first to point out the change, Tweeting, “omg i love @asos even more!!! finally showing the same item on girls with different body types 💕💕💕.”

ASOS then confirmed the monumental move, responding that the update will roll out across the ASOS app soon.

“We’re always testing new technology that can make our customers’ experience even better,” said an ASOS rep to Cosmopolitan UK. “In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape.”

As someone whose nightly pastime is scrolling through the ASOS app and who isn’t a size zero, this news is incredibly exciting. Finally, I can stop staring at the screen trying to calculate the likelihood that my boobs will fit into a tiny romper that an even tinier model is wearing.

And clearly, I’m not the only one who is pumped:

Though there’s no official word on when exactly the update will roll out, I’ll be using this as an excuse to check my ASOS app twice a day, instead of just once. Bye, credit limit.


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(Image credit: Marie Claire)
Chloe Metzger
Beauty Editor

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in AllureHealthFitnessMarie ClaireStyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.