Gucci's Diana Bag Is Worth the Splurge

Make this legacy bag your newest summer accessory.

(Image credit: Courtesy of Gucci/Morgan McMullen)

Welcome back to Worth It, a bi-weekly breakdown of the new pieces we adore. If it's featured here, consider this our permission to splurge on it. Read on for the product you don’t want to live without.

The Accessory: Gucci's Diana Bag

Gucci Diana bag

(Image credit: Gucci)

Gucci Diana bag

(Image credit: Gucci/Morgan McCullen)

As fashion editors we're enamored with a finely crafted heritage piece, and few do it better than Gucci's Creative Director Alessandro Michele, who has, naturally, struck again.

This summer, the Italian fashion house released the latest evolution of the Diana bag, a structured bamboo-handle tote, decorated with shiny gold hardware. Its namesake, Princess Diana, was often pictured wearing the sophisticated carryall after it was initially released in 1991. Diana die-hards will no doubt want a piece of history for themselves, but any handbag lover will find that the tote is royally adaptable to suit a multitude of lifestyles. In fact, it's the perfect everyday bag.

Reimagined in three different sizes— a mini, small, and medium—each bag comes with detachable neon leather belts, an ode to the utilitarian bands that were used to maintain the shape of the firm bamboo handles. While it's unclear how many versions of the bag Princess Diana owned, it'll be hard to pick just one for yourself with seven different color ways, ranging from emerald green to rosy pink. It's quickly become a favorite among celebrities like Sienna Miller and Jodie Turner-Smith—and at long last you can give your Jackie bag the day off.

Shop the Gucci Diana Tote Here:

Sara Holzman
Style Director

Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork