Salvatore Ferragamo Steps It Up With Its "Icon Up" Collection
The eco-friendly collection launched this week on Farfetch.com.
As fashion slowly but surely recognizes that a more sustainable ethos is paramount to the industry's very existence, designers are pivoting to adopt a slower fashion philosophy. Italian fashion house Salvatore Ferragamo is one of the latest luxury designers to create an eco-friendly collection, called "Salvatore Ferragamo Icon-Up," which launched today on Farfetch.com.
The Varina upcycled printed ballerina shoes.
The collection makes clear that a heritage brand does not have to stray from its roots in order to embrace circularity. The 300-piece capsule includes one-of-a-kind shoes and belts that utilize the brand's very own upcycled deadstock— including their shoes, accessories, and salvaged trademark printed silks. Each design has been reimagined by a team of creatives and local Italian artisans, shining a light on innovation and craftsmanship, all the while giving a second life to signature pieces from the iconic fashion house's inventory that might otherwise go unused.
Regenerated accessories and printed silks are reimagined by Salvatore Ferragamo's creative team and in-house Manovia artisans for the Icon-Up Collection.
Fully embracing an eco-friendly model, the Icon-Up collection's packaging — from the boxes to the dust bags to the tissue papers— are also crafted from refashioned material including post consumer waste pulp and pre-consumer leather waste. The collection will be available for purchase on Farfetch.com until early next year. (And before you reach checkout, don't forget to grab one of our Farfetch promo codes.)
Shop the Icon-Up Collection
