Salvatore Ferragamo Steps It Up With Its "Icon Up" Collection
The eco-friendly collection launched this week on Farfetch.com.
![salvatore ferragamo icon up](https://cdn.mos.cms.futurecdn.net/Lix48hroogynVSxBYfjdwW-415-80.jpg)
As fashion slowly but surely recognizes that a more sustainable ethos is paramount to the industry's very existence, designers are pivoting to adopt a slower fashion philosophy. Italian fashion house Salvatore Ferragamo is one of the latest luxury designers to create an eco-friendly collection, called "Salvatore Ferragamo Icon-Up," which launched today on Farfetch.com.
The Varina upcycled printed ballerina shoes.
The collection makes clear that a heritage brand does not have to stray from its roots in order to embrace circularity. The 300-piece capsule includes one-of-a-kind shoes and belts that utilize the brand's very own upcycled deadstock— including their shoes, accessories, and salvaged trademark printed silks. Each design has been reimagined by a team of creatives and local Italian artisans, shining a light on innovation and craftsmanship, all the while giving a second life to signature pieces from the iconic fashion house's inventory that might otherwise go unused.
Regenerated accessories and printed silks are reimagined by Salvatore Ferragamo's creative team and in-house Manovia artisans for the Icon-Up Collection.
Fully embracing an eco-friendly model, the Icon-Up collection's packaging — from the boxes to the dust bags to the tissue papers— are also crafted from refashioned material including post consumer waste pulp and pre-consumer leather waste. The collection will be available for purchase on Farfetch.com until early next year. (And before you reach checkout, don't forget to grab one of our Farfetch promo codes.)
Shop the Icon-Up Collection
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Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork
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