Cuyana Revive Allows You to Resell Pre-Loved Pieces

Messenger bags eligible for Cuyana's Revive program — (Image credit: Cuyana)

Luxury consignment sites have become some of our favorite destinations for buying and selling online. Some brands are even taking steps to launch resale programs in-house. Cuyana, known their for timeless designs, high-quality materials, and sustainable production practices, is just one of those brands leading the charge in circularity. This month, they’re launching their new second life program, Cuyana Revive.

With the help of Archive technology—a marketplace that allows brands to incorporate secondhand into their businesses—Cuyana Revive will enable consumers to buy, sell, or donate their pre-loved items. Participants will be able to sell their Cuyana pieces directly to the purchaser using a Cuyana product catalog to identify their items. The program will accept bags and small leather goods, while other Cuyana items go to women who have suffered abuse through the LA-based organization H.E.A.R.T.

A crossbody bag eligible for resale with Cuyana's Revive Program

Cuyana’s Revive program, powered by Archive, launches Tuesday, April 12.

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Sara Holzman is the Style Director at Marie Claire, where she oversees fashion coverage spanning seasonal trends, celebrity style, designers, Fashion Month, and shopping. With more than a decade of experience in fashion media, she has held roles at Condé Nast’s Lucky and Self and contributed style and travel coverage to Equinox’s Furthermore. A graduate of the Missouri School of Journalism, Sara is based in New York City, where she writes about fashion through both an industry and personal lens, including the realities of getting dressed as a working mom. Follow her on Instagram at @sarajonewyork.