Cuyana Is the Latest Fashion Brand Taking Resale In-House

The Cuyana Revive program launches today.

Cuyana is launching their new Cuyana Revive Program
(Image credit: Cuyana)

Luxury consignment sites have become some of our favorite destinations for buying and selling online. Some brands are even taking steps to launch resale programs in-house. Cuyana, known their for timeless designs, high-quality materials, and sustainable production practices, is just one of those brands leading the charge in circularity. This month, they’re launching their new second life program, Cuyana Revive.

With the help of Archive technology—a marketplace that allows brands to incorporate secondhand into their businesses—Cuyana Revive will enable consumers to buy, sell, or donate their pre-loved items. Participants will be able to sell their Cuyana pieces directly to the purchaser using a Cuyana product catalog to identify their items. The program will accept bags and small leather goods, while other Cuyana items go to women who have suffered abuse through the LA-based organization H.E.A.R.T.

A crossbody bag eligible for resale with Cuyana's Revive Program

(Image credit: Cuyana)

Cuyana’s Revive program, powered by Archive, launches Tuesday, April 12.

Sara Holzman
Style Director

Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork