Cuyana Is the Latest Fashion Brand Taking Resale In-House

The Cuyana Revive program launches today.

Cuyana is launching their new Cuyana Revive Program
(Image credit: Cuyana)

Luxury consignment sites have become some of our favorite destinations for buying and selling online. Some brands are even taking steps to launch resale programs in-house. Cuyana, known their for timeless designs, high-quality materials, and sustainable production practices, is just one of those brands leading the charge in circularity. This month, they’re launching their new second life program, Cuyana Revive.

With the help of Archive technology—a marketplace that allows brands to incorporate secondhand into their businesses—Cuyana Revive will enable consumers to buy, sell, or donate their pre-loved items. Participants will be able to sell their Cuyana pieces directly to the purchaser using a Cuyana product catalog to identify their items. The program will accept bags and small leather goods, while other Cuyana items go to women who have suffered abuse through the LA-based organization H.E.A.R.T.

A crossbody bag eligible for resale with Cuyana's Revive Program

(Image credit: Cuyana )

Cuyana’s Revive program, powered by Archive, launches Tuesday, April 12.

Sara Holzman
Style Director

Sara Holzman is the Style Director at Marie Claire, covering runway trends and tracking down the latest finds to buy and wear. When she’s not writing about fashion, she pens about the best places to jet-off to. Over her six years with Marie Claire, Sara has reported on the ever-evolving world of fashion— covering both established and emerging designers within the industry. Sara has held fashion positions at Lucky and SELF Magazine and was a regular contributor to Equinox’s Furthermore website, where she wrote across their style, wellness, and travel verticals. She holds a degree in Journalism from the University of Missouri, Columbia, and currently resides in Manhattan. Follow her along at @sarajonewyork.