Louis Vuitton Unveils Its Spooky Pre-Fall Lookbook

A healthy mix of fashion and fear!

Poster, Illustration, Fiction, Fictional character, Book cover, Art,
Louis Vuitton

We're still months away from Halloween, but Louis Vuitton is getting in the spooky mood with its pre-fall 2020 lookbook. For his latest collection, Nicolas Ghesquière played off the idea of clothes as characters in our lives that tell their own stories and set the scene for our every day, almost like chapters in our existence. "In such a ‘wearable library,’ each outfit writes its own chapter made up of romantic monologues," the brand explained in a press release. "Peculiar dialogues between stylistic rebellion and fine craftsmanship. An account of sportswear’s encounter with tailoring."

So, it's only fitting that Ghesquière chose to show his Louis Vuitton muses, including Jaden Smith, Billie Lourd, Sophie Turner, Chloe Grace Moretz, Laura Harrier, Deepika Padukone, and Jennifer Connelly, on book covers and movie posters, "fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of adventurer." The result is a library of spooky, fashion-forward sci-fi titles.

Honestly, I would watch Alicia Vikander in Wicked Mirror, which has the tag line "Torn between the real world and fantasy , she must fight to keep her heart from shattering." and read Laura Harrier's very Nancy Drew-esque Forbidden Games ("She's always played by the rules. Now it's time to let her instincts into the game..."), but would probably be too scared of Emma Roberts' The Dragon Slayer, which boasts "Your nightmares are her business" on the cover. Shivers! And don't get me started on Zhong Chuxi and The Haunted Garden. "What if the flower picks you?" is the kind of stuff Emma Roberts would be seeing in my nightmares!

Check out Louis Vuitton's full pre-fall 2020 lookbook ahead... and protect your dreams!

Magazine, Advertising, Photography, Performance,
Louis Vuitton
1 of 24
Léa Seydoux
Album cover, Poster, Sky, Advertising, Book cover, Magazine,
Louis Vuitton
2 of 24
Sophie Turner
Advertising, Poster, Design, Book cover, Magazine, Publication, Graphic design, Book, Fiction, Furniture,
Louis Vuitton
3 of 24
Angelica Ross
Fashion, Poster, Album cover, Advertising, Magazine, Summer, Font, Photography, Style, Graphic design,
Louis Vuitton
4 of 24
Stacy Martin
Album cover, Poster, Talent show, Advertising, Magazine,
Louis Vuitton
5 of 24
Kelsey Asbille
Magazine, Advertising, Publication, Photography, Album cover, Book cover, Photo shoot, Fiction,
Louis Vuitton
6 of 24
Doona Bae
Magazine, Poster, Book cover, Album cover, Advertising,
Louis Vuitton
7 of 24
Chloe Grace Moretz
Poster, Movie, Dvd, Album cover,
Louis Vuitton
8 of 24
Alicia Vikander
Vintage advertisement, Poster, Book cover,
Louis Vuitton
9 of 24
Laura Harrier
Poster, Illustration, Fiction, Fictional character, Book cover, Art,
Louis Vuitton
10 of 24
Emma Roberts
Poster, Movie, Font, Adaptation, Book cover, Fiction, Photo caption,
Louis Vuitton
11 of 24
Zhong Chuxi
Poster, Album cover, Advertising, Movie, Magazine,
Louis Vuitton
12 of 24
Yaya
Poster, Movie, Advertising, Performance,
Louis Vuitton
13 of 24
Noémie Merlant
Poster, Advertising, Font, Album cover, Book cover, Movie, Games, Magazine,
Louis Vuitton
14 of 24
Deepika Padukone
Advertising, Games,
Louis Vuitton
15 of 24
Woodkid
Fiction, Fictional character, Comics, Illustration,
Louis Vuitton
16 of 24
Rinko Kikuchi
Movie, Poster, Fictional character, Games, Font, Album cover, Supervillain, Pc game, Book cover,
Louis Vuitton
17 of 24
Cody Fern
Album cover, Yellow, Magazine, Fashion, Poster, Font, Cool, Fashion design, Advertising, Formal wear,
Louis Vuitton
18 of 24
Jennifer Connelly
Album cover, Poster, Technology, Advertising, Adventure game, Electronic device, Electronic instrument, Games, Vehicle,
Louis Vuitton
19 of 24
Billie Lourd
Poster, Movie, Fictional character,
Louis Vuitton
20 of 24
Jaden Smith
Poster, Movie, Pattern,
Louis Vuitton
21 of 24
Gugu Mbatha-Raw
Poster, Movie, Advertising, Album cover, Book cover, Fictional character,
Louis Vuitton
22 of 24
Robyn
Magazine, Fashion, Advertising, Poster, Fashion design, Style, Graphic design, Album cover, Book cover,
Louis Vuitton
23 of 24
Samara Weaving
Poster, Movie, Album cover, Magic,
Louis Vuitton
24 of 24
Billie Lourd and Codie Fern
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