Louis Vuitton Unveils Its Spooky Pre-Fall Lookbook

A healthy mix of fashion and fear!

Louis Vuitton

We're still months away from Halloween, but Louis Vuitton is getting in the spooky mood with its pre-fall 2020 lookbook. For his latest collection, Nicolas Ghesquière played off the idea of clothes as characters in our lives that tell their own stories and set the scene for our every day, almost like chapters in our existence. "In such a ‘wearable library,’ each outfit writes its own chapter made up of romantic monologues," the brand explained in a press release. "Peculiar dialogues between stylistic rebellion and fine craftsmanship. An account of sportswear’s encounter with tailoring."

So, it's only fitting that Ghesquière chose to show his Louis Vuitton muses, including Jaden Smith, Billie Lourd, Sophie Turner, Chloe Grace Moretz, Laura Harrier, Deepika Padukone, and Jennifer Connelly, on book covers and movie posters, "fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of adventurer." The result is a library of spooky, fashion-forward sci-fi titles.

Honestly, I would watch Alicia Vikander in Wicked Mirror, which has the tag line "Torn between the real world and fantasy , she must fight to keep her heart from shattering." and read Laura Harrier's very Nancy Drew-esque Forbidden Games ("She's always played by the rules. Now it's time to let her instincts into the game..."), but would probably be too scared of Emma Roberts' The Dragon Slayer, which boasts "Your nightmares are her business" on the cover. Shivers! And don't get me started on Zhong Chuxi and The Haunted Garden. "What if the flower picks you?" is the kind of stuff Emma Roberts would be seeing in my nightmares!

Check out Louis Vuitton's full pre-fall 2020 lookbook ahead... and protect your dreams!

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Léa Seydoux
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Sophie Turner
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Angelica Ross
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Stacy Martin
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Kelsey Asbille
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Doona Bae
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Chloe Grace Moretz
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Alicia Vikander
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Laura Harrier
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Emma Roberts
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Zhong Chuxi
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Yaya
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Noémie Merlant
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Deepika Padukone
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Woodkid
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Rinko Kikuchi
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Cody Fern
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Jennifer Connelly
Album cover, Poster, Technology, Advertising, Adventure game, Electronic device, Electronic instrument, Games, Vehicle,
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Billie Lourd
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Jaden Smith
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Gugu Mbatha-Raw
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Robyn
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Samara Weaving
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Billie Lourd and Codie Fern
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