Finding the right bra is like finding a significant other—you spend so much time with them, it needs to be a good fit. However, this isn't always easy because of the sheer variety of options. It takes time to figure out whether you feel like your comfiest, sexiest, most supported self in an underwire bra, a balconette bra, a bralette, a molded cup bra, or in no bra at all (we're team free the nip while WFH). Plus, a good bra should fit like a second skin, and serve as the base for your lingerie/undergarment collection. Ahead, we rounded up the bra brands you can trust, from DTC brands to black-owned lingerie labels, so you're getting the best options out there. The only thing you won't be certain about is exactly how you're meant to put it on, but we can help with that too.
Rihanna's lingerie brand is powerful, all-inclusive, and affordable. It'll be easy to channel the star's fiery nature or at least imagine yourself in her bold shoes when you try on one of her bras or lingerie pieces.
Liberté is a premium lingerie brand that was founded in 2019 by model Amber Tolliver. The pieces are designed in New York from the best Italian fabrics and produced abroad by skilled lingerie artisans.
Nubian Skin specializes in "nude" lingerie and hosiery for women of color and is based in London. The brand launched in 2014 and offers garments in hues named "Berry" and "Cinnamon" as well as this "Cocoa" bandeau bralette.
Love Vera is more that just an intimates brand pushing product onto consumers. The label is focused on providing opportunities to Black women, like hiring Black models and talent and maintaining an emphasis on inclusivity and Black entrepreneurship. Support the label by adding this soft cup bra to your check out cart.
CUUP, a new direct-to-consumer lingerie brand, has quickly emerged as a leader in the industry. The company says its goal is to make bras that are comfortable, flattering, and non-restrictive for all shapes and sizes.
Nude Barre is an eco-friendly intimates and hosiery brand that is made in 12 varying shades to provide a more inclusive wear experience for all skin tones. Opt for this everyday yellow bralette, which can be layered under a t-shirt or flowy dress.
If you're a fan of the molded cup bra, Wacoal is your answer. The brand has been beloved for its quality and fit since it was introduced to the U.S. market in 1985.
Natori lingerie is known for its soft and delicate fabrics that'll make you feel feminine, comfortable, and sexy.
As we all know, SKIMS is Kim Kardashian's shape wear brand. SKIMS known for its high-waist briefs and bodysuits, but their bras are just as good. This mesh scoop bralette is a perfect alternative to heavily padded, uncomfortable bras.
French lingerie brand Eres is known for its innovative fabrics and silhouettes. The brand aims to make women feel elegant yet supported while providing lingerie that flatters all shapes.
ThirdLove was the first brand to introduce half cup sizes. This classic t-shirt bra from the brand has over 45,000 reviews, and yes—they're almost entirely positive.
Araks makes undergarments that'll make you smile just by the action of slipping on a piece. The offerings are effortlessly beautiful and constructed with pretty Italian fabrics. This two-tone unlined bralette is ideal for women with small busts.
Swiss brand Hanro has been around for 130 years and pledges to create products that feel right on your skin. Hanro's fabrics are extremely soft and luxurious, from their undergarments to their pajamas.
Lively is known for creating "leisurée," a blend of athleisure and lingerie. The brand aims to make women feel empowered when wearing their leisurée.
Cosabella is known for its delicate yet supportive undergarments that are made in Italy. The brand has been around for 37 years! This lacy piece is available in a wide range of sizes.
Agent Provocateur creates playful and sexy lingerie that makes you feel good. In recent years, lingerie has become socially acceptable to wear outdoors under a blazer or peeking out from a button-down blouse. Style this lace bra with a blazer and some sleek trousers.
Harper Wilde is a direct-to-consumer brand that is committed to providing the most comfortable and proper fitting bras at an accessible price point. This strapless option is one of the most reviewed and popular bras on its website.
Soma is the brain child of an all-women design team who came together in 2004 to create an intimates brand suited for women by women. This supportive Soma bralette is perfect for lounging around in or when you're working from home a.k.a when you don't want to wear a "real" bra.