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Found: The Best Bra Brands

Rear View Of Young Woman Wearing Bra At Home
Sorracha Natvongsakul / EyeEmGetty Images

The one thing you know you'll be wearing every day—the one thing that has to fit well, lest you spend your day uncomfortable—is the bra. But finding the right bra is never easy, in part because of the sheer variety of options. It takes time to figure out whether you feel like your comfiest, sexiest, most supported self in an underwire bra, a balconette bra, a bralette, a molded cup bra, or just bra-less (we support you, girl). The right bra should make you feel your best, and that requires finding the right fit, fabric, and function.

A good bra should fit like a second skin, and serve as the base of your outfit. In a way, finding the right bra is like finding a significant other—you spend so much time with them, it needs to be a good fit. With a bra brand you can trust, you can feel reassured that you're getting the best, and these are the go-to bra brands we'd recommend. The only thing you won't be certain about is exactly how you're meant to put it on.

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1 The Balconette
CUUP shopcuup.com

CUUP, a new direct-to-consumer lingerie brand, has quickly emerged as a leader in the industry.  The company says its goal is to make bras that are comfortable, flattering, and non-restrictive for all shapes and sizes.  

2 Embrace Lace Underwire T-Shirt Bra
Wacoal saksfifthavenue.com

If you're a fan of the molded cup bra, Wacoal is your answer. The brand has been beloved for its quality and fit since it was introduced to the U.S. market in 1985. 

3 Cherry Blossom Convertible Bra
Natori natori.com

Natori lingerie is known for their soft and delicate fabrics that'll make you feel feminine, comfortable, and sexy.

4 Naked Underwire Plunge Bra
Skims skims.com

As we all know, SKIMS is Kim Kardashian's brand. SKIMS is mostly known for its shapewear, but their bras are just as good. This underwire plunge bra is perfect for low-cut tops.  

5 Non-Wired Lace Bralet
Eres farfetch.com

French lingerie brand Eres is known for its innovative fabrics and silhouettes. The brand aims to make a women feel elegant yet supported, and designs lingerie to flatter all shapes. 

6 24/7 Classic T-Shirt Bra
Third Love thirdlove.com

Thirdlove was the first brand to introduce half cup sizes. This Thirdlove T-Shirt Bra has 42,000 reviews, and yes—they're almost entirely positive.  

7 Willow Bralette Calcite
Araks araks.com

Araks makes the kind of undergarments that'll make you smile just knowing you're wearing them. The pieces are effortlessly beautiful and constructed with Italian fabrics. This two-tone, full-coverage soft cup bralette is ideal for women with a smaller bust.   

8 Cotton Sensation Soft Cup Bra
Hanro saksfifthavenue.com

Swiss brand Hanro has been around for 130 years and pledges to create products that feel right on your skin. Hanro's fabrics are extremely soft and luxurious, from their undergarments to their PJs.

9 The Stripe Mesh Bralette
Wear Lively wearlively.com

Lively is known for creating "leisurée," a blend of athleisure and lingerie. The brand aims to make women feel empowered when wearing their leisurée.

10 Never Say Never Soft Padded Bra
Cosabella shopbop.com

American designed and Italian crafted, Cosabella, known for their yummy fabrics and supportive fit, has been around for 37 years. Cosabella's pieces are delicate yet supportive. This Never Say Never Bra lace is available in a wide range of sizes.

11 Florella Balconette Underwired Bra
Agent Provocateur agentprovocateur.com

Agent Provocateur makes the kind of playful and empowering lingerie that just makes you feel good about yourself. In recent seasons, lingerie has been seen all over the runways and has become socially acceptable to wear outdoors. Style this lace bra with a blazer and some slouchy trousers or a slip dress. 

12 The Flex
Harper Wilde harperwilde.com

Harper Wilde is a direct-to-consumer brand that is committed to providing comfort, convenience, cause, and humor. They believe in making bras at an accessible price point that offer comfort and support, as well as partnering up with different organizations. This strapless bra is one of the best-reviewed bras on their site. 

13 Wireless Bralette
Soma soma.com

Soma is known for delivering with their fabrics and support.  This Soma bralette is perfect for lounging or WFH, or simply if you don't really feel like wearing a real bra. The best part is that this casual bralette still offers support. 


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