Finding the right bra is like finding a significant other—you spend so much time with them, it needs to be a good fit. But tracking down the right bra isn't always easy, in part due to the sheer variety of options out there. Plus, it takes time to figure out whether you feel like your comfiest, sexiest, most supported self in an underwire bra, a balconette bra, a bralette, a molded cup bra, or in no bra at all (we're team free the nip, especially when WFH). A good bra should fit like a second skin and serve as the base for your lingerie/undergarment collection. Ahead, we rounded up the bra brands you can trust, from DTC brands to Black-owned lingerie labels, so you're picking from the best selections out there.
ThirdLove was the first brand to introduce half-cup sizes. This classic t-shirt bra from the brand has over 45,000 reviews, and yes—they're almost entirely positive.
Rihanna's lingerie brand is powerful, all-inclusive, and affordable. It'll be easy to channel the star's fiery nature or at least imagine yourself in her bold shoes when you try on one of her bras or lingerie pieces.
CUUP, a new direct-to-consumer lingerie brand, has quickly emerged as a leader in the industry. The company says its goal is to make bras that are comfortable, flattering, and non-restrictive for all shapes and sizes.
Harper Wilde is a direct-to-consumer brand that is committed to providing the most comfortable and proper fitting bras at an accessible price point. This strapless option is one of the most reviewed and popular bras on its website.
If you're a fan of the molded cup bra, Wacoal is your answer. The brand has been adored for its quality and fit since it was introduced to the U.S. market in 1985.
Love Vera is more that just an intimates brand pushing product onto consumers. The label is focused on providing opportunities to Black women, like hiring Black models and talent and maintaining an emphasis on inclusivity and Black entrepreneurship. Support the label by adding this soft cup bra to your check out cart.
Mary Young is known for celebrating women's curves and making simple and comfortable undergarments for every occasion. The lingerie is made with no underwire, padding, or shaping fabrics.
True & Co. makes some of the softest and comfortable bras in the market. Before the brand launched, they had 9 million women take a 26-question “fit quiz" to determine what the brand needed to create.
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Champs Elysées Embroidered Tulle Underwired Balconette Bra
London-based brand, Nubian Skin, specializes in nude lingerie for a wide range of skin tones. Ade Hassan, the founder, created the brand out of frustration of not finding her skin tone when shopping for lingerie.
French lingerie brand Simone Perele makes sophisticated lingerie in different fabrics and silhouettes. This plunge bra can be worn in three ways classic plunge, racerback, and halter.
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Boutis Folie Lace-Trilled Fil Coupé Jersey Underwired Bra
French lingerie brand Eres is known for its innovative fabrics and silhouettes. The brand aims to make women feel elegant yet supported while providing lingerie that flatters all shapes.
Liberté is a premium lingerie brand that was founded in 2019 by model Amber Tolliver. The pieces are designed in New York from luxury Italian fabrics and produced abroad by skilled lingerie artisans.
Nude Barre is an eco-friendly intimates and hosiery brand that is made in 12 shades to provide a more inclusive experience for all skin tones. Opt for this everyday yellow bralette, which can be layered under a t-shirt or flowy dress.
As we all know, SKIMS is Kim Kardashian's shapewear brand. SKIMS known for its high-waist briefs and bodysuits, but their bras are just as good. This mesh scoop bralette is a perfect alternative to heavily padded, uncomfortable bras.
Araks makes undergarments that'll make you smile whenever you slip on a piece. The offerings are effortlessly beautiful and constructed with pretty Italian fabrics. This two-tone unlined bralette is ideal for women with small busts.
Swiss brand Hanro has been around for 130 years and pledges to create products that feel right on your skin. Hanro's fabrics are extremely soft and luxurious, from their undergarments to their pajamas.
Agent Provocateur creates playful and sexy lingerie that makes you feel your best. In recent years, lingerie has become socially acceptable to wear outdoors under a blazer or peeking out from a button-down blouse. Style this lace bra with a blazer and some sleek trousers.
Soma is the brainchild of an all-women design team who came together in 2004 to create an intimates brand suited for women by women. This supportive Soma bralette is perfect for lounging around in or when you're working from home, a.k.a when you don't want to wear a "real" bra.
Cosabella is known for its delicate yet supportive undergarments that are made in Italy. The brand has been around for 37 years! This lacy piece is available in a wide range of sizes.
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