The Best Watch Brands With Picks Under $200

Unique? Check. Won't break the bank? Check.

twiggy watches
(Image credit: Getty Images/Bert Stern)

Shopping for a watch can be...intimidating. One must factor in price, size, style—and with a sea of options (opens in new tab) available, where do you start? If your Rolex dreams are unlikely to come true this year, why not look towards affordable watch brands that make great pieces at an attainable price point? Yes, landing a luxury timepiece (opens in new tab) is the dream, but as you fantasize about Cartier’s iconic Crash watch, the time only goes by slower. Think about it: Scoring a unique watch without spending more than $200? Sounds like a good deal to me.

While iconic watchmakers set the bar for excellence, smaller and up-and-coming brands are worth keeping an eye on—they're keeping their finger on the pulse of the industry by producing cutting-edge styles that won't break the bank. Check out these watches available from brands we're really getting behind.

Imani Granger is an Accessories Assistant at Marie Claire, covering all things glitter and gold.