Shopping for a watch can be...intimidating. One must factor in price, size, style—and with a sea of options available, where do you start? If your Rolex dreams are unlikely to come true this year, why not look towards affordable watch brands that make great pieces at an attainable price point? Yes, landing a luxury timepiece is the dream, but as you fantasize about Cartier’s iconic Crash watch, the time only goes by slower. Think about it: Scoring a unique watch without spending more than $200? Sounds like a good deal to me.
While iconic watchmakers set the bar for excellence, smaller and up-and-coming brands are worth keeping an eye on—they're keeping their finger on the pulse of the industry by producing cutting-edge styles that won't break the bank. Check out these watches available from brands we're really getting behind.
Looking for a brand that challenges the status quo? Vanna does just that. Designed in LA, these pieces strike the balance between elegance and utility with their standout designs.
Founded by sister-brother duo Shabeena and Amir Beeghani, BREDA had a rich history before becoming its own entity. This family-owned company was founded in 2009, but its roots date back to the '50s, when their grandfather began selling watches in India at a time where the market was bare.
If style isn't enough, knowing that Amalys donates a portion of their proceeds to organizations supporting LGBTQ+ rights and female empowerment should be a reason to shop this brand.
I mean, have you ever seen a watch like this? Designed by the late Stewart Unger, this watch exudes individuality. Today, Unger's right-hand woman Stacey Hoover keeps the dream alive by expanding what was originally available in six colors to 25 unique combinations. The clear olive happens to be a favorite, but take a look at the other colors available—you won't be disappointed.
With self-expression being the driving force behind Storm Watches, there's no need to explain any further why you should take a look at these. I know we thought we'd have flying cars by now, but I'll settle for these futuristic pieces that are anything but conventional.
Amsterdam-based brand Cluse has made a name for itself since stepping on to the scene in 2013. Believing that beautiful designs don't require extreme sacrifice, the added blue touch on this piece is the perfect balance between subtle and striking.
How pretty is she? Founder Tian Yao aims to capture the essence of femininity in her watch designs. She's on a quest to dispel the idea that watches were made primarily for men.
Pulling inspiration from their community, each watch from this Black-owned brand is an ode to the culture and experiences native to Fayetteville, North Carolina. The result? Vibrant timepieces that will catch anyone's eye.
What I find most interesting about this watch: The message behind its design. It was created to remind you how important it is to live in the present. As the wearer looks at the glass that fades the past and future hours, they are called to remember that what matters most is the present moment.
-
Taylor Swift Sweetly Dishes on Travis Kelce With a Young Swiftie at Children's Hospital"I like Travis now," the fan shared.
-
I Found the Most Luxe Beauty Stocking Stuffers Your Friends Actually WantBeauty editor-tested and approved.
-
Princess Kate's Sculpted Cheeks Could Be the Work of This Insider-Loved TreatmentThe technique also has Meghan Markle's stamp of approval.
-
The Nostalgic Wedge Sandal Is Officially a Summer Shoe Trend (Again)The aughts-era shoe trend was due for a comeback.
-
Jane Fonda Proves Ballet Flats Are Red-Carpet Material at CannesHer pair costs less than $300 and are still available.
-
We See You Ignoring Your Eye Health—Let's Change ThatSponsor Content Created With VSP Vision Care
-
30 Minimalist Accessories That Exude SophisticationThe perfect finishing touch.
-
These Key Summer 2024 Accessory Trends Inspire Effortless StyleFrom slouchy sling bags to '80s-era button earrings, these accessories encourage a laid-back fashion ethos.
-
Guests Are Reawakening Their Best Accessories Game at the Met Gala 2024From Zendaya's massive feather headpiece to Tyla's hourglass handbag.
-
3 Chic Bag Styles That Can Pull Any Outfit TogetherFrom sloppy to chic in seconds.
-
Jennifer Lopez Carries an $83 Handbag, Then a $20,000 Birkin—in Less Than 24 HoursShe's covering every point on the handbag spectrum.
