My Friends Always Ask Me What to Buy on Prime Day—I Point Them to These Under-$100 Finds

You don't need to spend a ton to look like you did.

Bailey Burke's avatar
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Last updated In Buying Guides
woman on the street holding a black bag and wearing an amber dress
(Image credit: Shutterstock)

Prime Day can get a bad rap. Mention Amazon's flagship sale, and most people picture carts filled with random items they never planned on buying in the first place. Yes, it's tempting to hop on every single item you see marked down—but the smartest way to shop Prime Day is to buy pieces you'll return to time and time again. That's my advice to friends this year: hone in on what you actually need and will wear repeatedly, rather than a one-time statement piece.

This year's sale runs June 23 through June 26, and after spending hours sorting through the noise, I found the deals that actually feel worthwhile. From everyday upgrades to pieces you'll use far beyond summer, these are the under-$100 heavy-hitting finds that deliver real value.

Bailey Burke
Bailey Burke
Contributing Editor, Fashion

Bailey Burke is a New York–based contributing fashion editor to Marie Claire and Who What Wear. By day, she works on the Creator & Community team, overseeing influencer and branded content programs across both publications. It's a role that keeps her deeply plugged into the fashion and creator landscape—and has given her a keen eye for the dernier cri. Once (accurately) labeled a shopaholic, she now considers it market research.

A Chicago native who spent three years in Los Angeles before landing in New York City, Bailey's unique style is a direct product of everywhere she has lived. Outside of work, you'll find her planning her next trip, trying new restaurants, attending concerts, or convincing herself she needs just oneeee more thing in her cart. Follow her on Instagram at @baileyyburke.