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    1. Fashion

    My Friends Always Ask Me What to Buy on Prime Day—I Point Them to These Under-$100 Finds

    You don't need to spend a ton to look like you did.

    Bailey Burke's avatar
    By Bailey Burke
    last updated 24 June 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    woman on the street holding a black bag and wearing an amber dress
    (Image credit: Shutterstock)
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    Prime Day can get a bad rap. Mention Amazon's flagship sale, and most people picture carts filled with random items they never planned on buying in the first place. Yes, it's tempting to hop on every single item you see marked down—but the smartest way to shop Prime Day is to buy pieces you'll return to time and time again. That's my advice to friends this year: hone in on what you actually need and will wear repeatedly, rather than a one-time statement piece.

    This year's sale runs June 23 through June 26, and after spending hours sorting through the noise, I found the deals that actually feel worthwhile. From everyday upgrades to pieces you'll use far beyond summer, these are the under-$100 heavy-hitting finds that deliver real value.

    Steve Madden Kingston Studded Everday Casual Work Pant Belt, Black, S

    Steve Madden
    Kingston Studded Belt (Was $42)
    $18
    SHOP NOW

    This belt is an absolute staple in my wardrobe, and will become one in yours too.

    Gap Womens 90's Low Rise Loose Jeans Dark Indigo 29

    Gap
    90's Low Rise Loose Jeans (Were $90)
    $44
    SHOP NOW

    Chic (and did I mention they're Hailey Bieber's favorite?).

    Steve Madden Women's Graya Flat, Red Patent, 7.5

    Steve Madden
    Graya Flat (Were $120)
    $23
    SHOP NOW

    Slashed price aside, these are a no-brainer.

    Princess Polly Nellie Mini Dress Black Polka Dot

    Princess Polly
    Nellie Mini Dress (Was $65)
    $38
    SHOP NOW

    The polka dots are so on trend.

    amazon,

    The Drop
    Women's Monika in Raffia (Were $38)
    $30
    SHOP NOW

    A raffia slide is always an elevated choice.

    Le Specs. Women's Outta Love Sunglasses Black

    Le Specs
    Outta Love Sunglasses (Were $75)
    $53
    SHOP NOW

    I've never seen these on such a good sale.

    Gap Womens Favorite T-Shirt T Shirt, White 2, Medium Us

    Gap
    Favorite T-Shirt (Was $20)
    $15
    SHOP NOW

    The perfect white tee.

    Adidas Women's Run 70s 2.0, Pure Ruby/off White/better Scarlet, 7.5

    Adidas
    Run 70s 2.0 (Were $70)
    $49
    SHOP NOW

    A pop of red spices up even the most basic of outfits.

    Gap Womens Wide Leg Linen Pull on Pant True Black 2 M

    Gap
    Wide Leg Linen Pull on Pant (Were $70)
    $43
    SHOP NOW

    Linen at this price is unbeatable.

    Cushionaire Siesta Modern Lattice Ballet Flats for Women, Comfortable Slip on Pointed Toe Womens Jelly Shoes, Mocha 8

    Cushionaire
    Lattice Ballet Flats (Were $60)
    $38
    SHOP NOW

    These have already been ordered by me.

    Astr the Label Women's Danae Blazer, Cream Navy Stripe, S

    Astr the label
    Danae Blazer (Was $158)
    $79
    SHOP NOW

    I'd style this with large gold earrings to play off the buttons.

    Levi's Women's 501 Mid Thigh Short, (new) Disco Nights, 31

    Levi's
    501 Mid Thigh Short (Were $65)
    $39
    SHOP NOW

    Pair these with the above blazer.

    Anrabess Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2k Beach Bottoms Red White Plaid Medium

    Anrabess
    Gingham Boxer Shorts (Were $12)
    $8
    SHOP NOW

    Perfect for the 4th of July with a flowy white top.

    Madewell Women's the '90s Shell Tank Top, New York Stripe, L

    Madewell
    '90s Shell Tank Top (Was $40)
    $37
    SHOP NOW

    Everyone should own a striped tank for the summertime.

    Le Specs Bandwagon Round Sunglasses, Black Tort, Classic Everyday Style for Women and Men

    Le Specs
    Bandwagon Round Sunglasses (Were $85)
    $60
    SHOP NOW

    Classique!

    Gap Womens Mid Rise Baggy Denim Ecru 26

    Gap
    Mid Rise Baggy Denim (Were $90)
    $44
    SHOP NOW

    The combination of the color and silhouette is too good.

    Levi's® Women's 501 Original Shorts Roll Away Size: 28 Inseam: 2.5

    Levi's
    501 Original Shorts (Were $75)
    $56
    SHOP NOW

    A summer staple.

    Sojos Polarized Narrow Square Cateye Sunglasses for Women Retro Trendy Driving Glasses Sj2169 With Black Frame/grey Lens

    Sojos
    Polarized Narrow Square Cateye Sunglasses (Were $20)
    $16
    SHOP NOW

    If you told me these sunglasses were $400, I'd believe you.

    Sweaty Betty Women's After Class Cropped Crewneck Sweatshirt Sweatshirt, Lilywhite Sablebrown Stripe, Medium

    Sweaty Betty
    After Class Cropped Crewneck Sweatshirt (Was $68)
    $34
    SHOP NOW

    I'll reach for this cozy crewneck all summer long.

    Levi's Women's Rory Sleeveless Button Up, (new) Anthracite Night, Large

    Levi's
    Rory Sleeveless Button Up (Was $35)
    $24
    SHOP NOW

    It's difficult to find "going out" tops for under $100, let alone under $50!

    Free People Women's Never Better Dress Black X-Small

    FP Movement
    Never Better Dress (Was $108)
    $79
    SHOP NOW

    BRB, ordering a tennis racquet for an excuse to wear this.

    Icon Cotton Modal Unlined Bralette

    Calvin Klein
    Icon Cotton Modal Unlined Bralette (Was $36)
    $22
    SHOP NOW

    I have owned this sports bra for 10 years and it's still my favorite.

    amazon,

    G4Free
    Capri Pants (Were $32)
    $28
    SHOP NOW

    '90s-inspired activewear is so back.

    Danskin Women's 2 Pack Fleece Pull on Shorts

    Danskin
    2 Pack Fleece Pull on Shorts (Were $30)
    $10
    SHOP NOW

    So soft, and only $5 apiece!

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    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

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    Bailey Burke
    Bailey Burke
    Social Links Navigation
    Contributing Editor, Fashion

    Bailey Burke is a New York–based contributing fashion editor to Marie Claire and Who What Wear. By day, she works on the Creator & Community team, overseeing influencer and branded content programs across both publications. It's a role that keeps her deeply plugged into the fashion and creator landscape—and has given her a keen eye for the dernier cri. Once (accurately) labeled a shopaholic, she now considers it market research.

    A Chicago native who spent three years in Los Angeles before landing in New York City, Bailey's unique style is a direct product of everywhere she has lived. Outside of work, you'll find her planning her next trip, trying new restaurants, attending concerts, or convincing herself she needs just oneeee more thing in her cart. Follow her on Instagram at @baileyyburke.

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