A German candy company is now doing some major damage control after a royal wedding-themed ad did not sit well with its customers.
Super Dickmann's released a now-deleted image, which you can see above, of a Schokokuss, a well-known German sweet that is a chocolate-coated marshmallow. The treat was dressed in a wedding gown and a tiara, with a cathedral in the background. The image also featured the words "a foam in white," a pun on the phrase "a vision in white," in big, orange letters, the BBC reports.
The caption was a direct reference to Meghan Markle: "What are you looking at... Don't you too by any chance want to be Meghan today?" But customers were not buying it.
Comments on Super Dickmann's Facebook page bashing the ad for depicting Markle, who is biracial, as a chocolate treat began to appear underneath the post. "Pathetic campaign, pathetic response. I hope there will be financial consequences for you," one user responded, according to The Sun. "Saw Dickmann's commercial and want to set something on fire," another said.
Super Dickmann's has since taken down the ad, but before deleting the post, the company issued an apology on the thread. “A big pardon! The world of Super Dickmann’s is colorful and diverse and far from racist thoughts,” the company wrote, according to The New York Post.
Spokesman Bernd Roessler told the BBC the company had not put enough thought into the post, and another spokesperson called the ad "stupid and embarrassing."
The ad and the apology no longer appear on Super Dickmann's Facebook page.
I’m Eileen, the digital news reporter at Hearst Digital Media. As a member of the newsroom, I report on a wide range of news, including entertainment, politics and lifestyle. I also cover red carpet events for over 20 of Hearst's magazine brands. I previously held positions at CNN, Facebook and MTV, where I worked as a digital producer, writer and on-camera host. Fun facts: I'm fluent in Spanish, a BU alum, and love fashion and travel.
The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent
Aqua Media Cologne forte embodies a feeling of balance and harmony.
By Deena Campbell
'Yellowface' Is Our June Book Club Pick
Read an excerpt from R.F. Kuang's latest novel, here, then dive in with us throughout the month.
By Brooke Knappenberger
I Scoured the Summer Runways—Here Are the Six Shoe Trends Actually Worth Buying
Hit the ground running this season.
By Emma Childs
Meet the Woman Blending the Traditional and the Modern in French Winemaking
How Florence Haynes combined the traditional and the contemporary for Gratien & Meyer Crémant de Loire.
The 9 Best Cold Brew Coffee Makers to Level Up With
And no, it's not the same as iced coffee.
By Siena Gagliano
The Royal Family Shared the Recipe for the Queen's Favorite Boozy Christmas Pudding
The Royal Family Twitter account shared the royal chef's recipe for the Queen's favorite boozy Christmas pudding.
By Kayleigh Roberts
The 8 Best Mug Warmers to Keep Your Coffee Warm
See ya later, lukewarm lattes.
By Danielle St. Pierre
5 Best Soda Streams for Convenient Carbonation
Upgrade your sparkling water game with a Soda Stream carbonator that'll fizz up drinks in a flash.
By Zarah A. Kavarana
5 Best Espresso Machines That’ll Make Barista-Approved Coffee
If your favorite kind of shot is an espresso, these machines will instantly jolt you out of bed for a dream-like brew that can be made right at home.
By Sanah Faroke
5 Best Rice Cookers That Make More Than Just Carbs
You won’t need to take these with a grain of salt.
By Sanah Faroke
7 Best Coffee Grinders of 2020, According to Kitchen Pros
The best blade, burr, and manual coffee grinders you can buy.
By Nicole Papantoniou, Good Housekeeping Institute