Emergen-C, the vitamin-enriched fizzy drink known for boosting energy is now joining the fight against cancer. It is estimated that one in eight women worldwide will suffer from this life-threatening disease.
Emergen-C has teamed up with Liv Tyler, her mother and rock goddess Bebe Buell, and her grandmother Dorothea Johnson, to create Emergen-C PINK.
Fifty-percent of all profits from this pink lemonade-flavored drink will be donated to support the fight against breast cancer.
By bringing together three generations of women, the organization Generation PINK hopes to unite those who are committed to the health and well being of women around the world.
"Generation PINK is about family, education, and good health. By developing a product like Emergen-C PINK, Dorothea, Liv and I have the opportunity to inspire other women of all ages to take care of their own good health through routine mammograms, breast cancer awareness and education." -Bebe Buell
On October 8th, from 10am to Noon, Liv and family will autograph boxes of Emergen-C Pink in New York City at the Bowery Whole Foods Market (95. E. Houston St.).
Emergen-C Pink will exclusively debut at Whole Foods Markets nationwide. Get more info at emergenC.com (opens in new tab).
Click to Page 2 to see behind the scenes pics from Liv Tyler's photo shoot!
-
A Celebrity Colorist Explains Why You Should Always Wash Your Hair After Coloring ItEvery color needs a good cleanse.
-
Lizzo's Game-Changing Eyebrow Hack Is About to Revamp Your Makeup Routine
She also gave us a peek inside her makeup bag.
-
This Is the Only Dry Shampoo That Makes My Hair Feel Clean—Not Crunchy
Bonus: It’s only $8 per bottle.
-
Meet the Women and Men Winning the Fight Against Cancer
Meet the men and women working to beat cancer.
-
Are "Mastectomy Parties" a New Rite of Passage?
When my friend decided to have a going-away party for her breasts, it opened up an empowering new POV.
-
A Chilling Reminder to Have *Every* Skin Issue Checked Out
If this photo doesn't hit home, we don't know what will.
-
Woman with Skin Cancer Shares Graphic Selfie as a Frank Warning Against Tanning Beds
Warning: It's difficult to look at.
-
Breast Implants Will Now Come with a Scary Cancer Warning in France
The silicone inserts have been linked to a rare lymphoma.
-
When My Mom Had Cancer - Cancer from Child's Perspective
Read 13-year-old Benjamin Otis's essay about when his mother had cancer.
-
The Accidental Breast Cancer Patient
After a revolving door of mammograms, cancer medication and lumpectomies, one woman wonders if early screening is the best method of preventing breast cancer.
-
What Every Young Woman Should Know About Breast Cancer
As another pink October draws near, breast cancer survivor and Rep. Debbie Wasserman Schultz explains how breast cancer awareness campaigns have failed women under 40—and how she's working to change that.
