Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Early Black Friday
    • Satin Bags
    • Hopeful Books
    • 'The Body'
    • Deer Print
    • Burgundy Nails
    1. Sex love

    New Study: People Are (Sometimes) Programmed to Stay Faithful

    When most research claims otherwise, this is good news for people interested in fidelity!

    By Maura Kelly
    Published 24 February 2011 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter


    When the topic of how evolutionary psychology and love comes up, it's usually because the conversation is veering in the direction of something like, "Oh, men sleep around because they're biologically programmed to sleep with as many women as possible. They can't help it!"

    Oh, please. I've already discussed in my blog why that kind of thing is a lame excuse for cheating. (You could say I'm biologically programmed to smell people to see if they have good genes. It doesn't mean I go around sniffing them all day, do I?)

    But in a recent New York Times article, columnist John Tierney cites a few interesting new studies that indicate that some of us are, in fact, biologically inclined not to cheat.

    Latest Videos FromMarie Claire
    Watch full video here:

    One experiment, from Florida State University, discovered that although single men found the 21-year-old female at the center of the experiment most attractive during the most fertile stage of her menstrual cycle, the guys in relationships found her least attractive then! What's the explanation? It seems that the guys who had girlfriends sensed, at some level, that she was most attractive to them at that moment of the month. But then some other subconscious part of their brain intervened — in order to protect them from potentially upsetting the pleasure and security they derived from their relationship — and convinced them, somehow, she actually wasn't so sexy.

    "This experiment was part of a new trend in evolutionary psychology to study 'relationship maintenance,'" Tierney writes. "Earlier research emphasized how evolution primed us to meet and mate: how men and women choose partners by looking for cues like facial symmetry, body shape, social status, and resources. But the evolutionary mating game wasn't just about finding a [hottie] in the savanna's equivalent of a singles bar. Natural selection favored those who stayed together long enough to raise children: the men and women who could sustain a relationship by keeping their partners happy. They would have benefited from the virtue to remain faithful, or at least the wiliness to appear faithful while cheating discreetly."

    You may like
    • Elizabeth Holmes and Billy Evans walk together outdoors, with Holmes looking toward the camera. Does Elizabeth Holmes’s Fiancé Want to Be Elizabeth Holmes?
    • Harry Jowsey wears a tuxedo shirt while speaking with a woman in a wedding veil, in a still from the 'Let's Marry Harry' finale. We No Longer Think Marriage Is a "Prize." Why Do Netflix Dating Shows?
    • A woman in a lab coat (Lili Reinhart as Olive Smith) and a man in all-black (Tom Bateman as Dr. Adam Carlsen) sit on a park bench, in a still from 'The Love Hypothesis.' We'd Love to Trade Romance Recommendations With Lili Reinhart and Tom Bateman

    Is that news — that remaining faithful isn't always a total uphill battle for dudes — encouraging news for those of us interested in fidelity, or what?

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Maura Kelly
    Read more
    Elizabeth Holmes and Billy Evans walk together outdoors, with Holmes looking toward the camera.
    Movies Does Elizabeth Holmes’s Fiancé Want to Be Elizabeth Holmes? The documentary ‘You Can See Everything’ might be the most disturbing love story to come out of Silicon Valley.
    By Noor Ibrahim
    King Charles and Princess Diana embrace, Charles is wearing a yellow sweater with a shirt underneath and Diana has short blonde hair
    Royals Charles Begged People Not to "Say Bad Things About" Diana
    By Amy Mackelden
     
     
    Julia Gall styles sweatpants in unexpected ways
    Fashion The Unexpected Ways to Make Your Most Comfortable Pants Feel Intentional
    By Julia Gall
    A photo of Nikki Ogunnaike and an inset photo of Robin Berzin and Katerina Schneider, with text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Why These Women's Health Leaders Want Women to Think of Perimenopause as an "Era"
    By Lia Beck
     
     
    Latest in Sex love
    Two women covered in blood (Gillian Anderson as Billy and Hannah Einbinder as Kris) stand closely together in a convenience store aisle, with their intertwined hands on a cart. A still from Jane Schoenbrun's 'Teenage Sex and Death at Camp Miasma' (2026).
    Movies Everyone Has Thoughts About Gen Z and Sex. 'Teenage Sex and Death at Camp Miasma' Gets It Right
    Princess Diana wears a shimmering blue mini dress and carries a matching blue silk clutch bag
    Royals How Diana Navigated Being a "Newly Divorced Princess"
     
     
    Queen Camilla wears off-white and pale green on her wedding day, including a white hat, to marry King Charles in 2005
    Royals Why Queen Camilla "Felt a Little Broken" on Her Wedding Day
    Taylor Swift and Travis Kelce are married at Madison Square Garden and a sign announces their nuptials outside
    Celebrity What Taylor Swift and Travis Kelce Said in Their Wedding Vows
     
     
    Latest in News
    Prince William and Princess Kate's dog, Otto
    Royals Prince William Opens Up About His Adventures With Dogs Orla and Otto
    Dakota Johnson went on a date with Machine Gun Kelly in a nearly-naked little black dress
    Celebrity Style Dakota Johnson Gives Valentino's Latest Runway Naked Dress a Date-Night Debut
     
     
    Princess Kate wearing a berry colored coat and hat smiling and looking down at Prince Louis, who is laughing, with George and Charlotte watching
    Royals Princess Kate Shares One of Her Parenting Tricks With George, Charlotte and Louis
    Katie Holmes wore a winter whites Zimmermann outfit with the leopard-print pumps trend
    Celebrity Style Katie Holmes's Winter Whites Come With an Unexpected Animal-Print Twist
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.