My Friend Asked Me What to Shop on Black Friday, so I Sent Her These 16 Finds

These are crowd-pleasers.

I wear a lot of hats on the daily: editor, fashion mentor, beauty consultant, and personal shopping advisor to my besties. My friend asked me where to start with the countless Black Friday sales going on, and I told her to head straight to Coach Outlet. Here’s why: The brand has an array of classic and modern handbags and accessories, making it the one-stop shop for holiday gifts. And who doesn’t want to simplify holiday shopping? To help her out, I put together a list of my top can’t-miss picks that are anywhere from 40% to 70% off. These will spark joy in everyone from your trendy best friend to your stylish sister to your Gen Z cousin. Keep scrolling to shop my recommendations.

Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.