Why You *Need* This Best-Selling Stays-Put-Forever Japanese Mascara

Droopy lashes don't stand a chance.

Most Popular

If there's a Japanese equivalent to beloved drugstore go-to Maybelline's Great Lash Mascara: Kiss Me Heroine Long & Curl—it even comes in a pink, albeit muuuch more tongue-in-cheek tube. Wildly popular among Asian women as the holy grail mascara for thin lashes, it creates voluminous, curly, and thick fringe without making them droop. Magic.

GIF
Advertisement - Continue Reading Below

The secret is a lightweight fiber pigment that basically builds false lashes on the ends of your own. Plus, even as the day wears on, it doesn't budge. And if you're a stickler for brushes, this tube's curved model has *spiraled* bristles to discourage clumping. ::OooOo00oooo::

Most Popular

Alas, manga-worthy lashes will come at a cost, as the formula is notorious for being super tricky to get off—like, a-double-cleanse-doesn't-do-the-trick sort of stubborn. Silver lining: The makers sell a version for a few extra bucks that includes its own heavy-duty makeup remover.

Despite more Asian beauty brands becoming available stateside, the Kiss Me Mascara is really only sold on Amazon (for $14.28) or eBay, but if you're a lash freak in search of next-level fringe, it'll be worth the international shipping rate. Not to mention, if you order it today, chances are you'll have it by 2016. New year, new lashes, eh?

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

Read Next: