Watch Dr. Martens' New Campaign Star Master Androgynous Style

What do you stand for?


Style has always been a way for us to express what we stand for and as far as brands go, few make more of a statement than Dr. Martens. In the latest iteration of their #STANDFORSOMETHING campaign, the storied Brit footwear purveyor asks its social media followers to share what they stand for to celebrate their independence and distinct self-expression.

The campaign also includes a series of character shorts, and we're delighted to debut the video — fittingly set to "Dear John" by The Bionic Rats — for Norwich-based landlady, Lauren. "I stand for making classic contemporary," the gamine brunette explains as she traipses around her neighborhood in a decidedly borrowed-from-the-boys look complete with a pair of delicious black and white tassel loafers. Is it fall yet?


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