Reformation: The Cool Girls' Answer to Eco-Friendly Fashion

The bi-coastal sustainable fashion brand Reformation already has a loyal following of local fans—lovingly dubbed "Ref babes"—and their eco-friendly movement seems to be growing by the minute. Here, we take you on a tour of the label's newest addition: a store on Howard Street in Soho.

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September 6, 2012 12:00 PM
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Join the Reformation

The new Howard Street location houses Reformation's hand-picked collection of one-of-a-kind vintage pieces—curated by the brand's in-house vintage buyers in New York and Los Angeles—including luxe furs like the one pictured here.