• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Games

63 Ways to Personalize Your Look

Make the most of what you have with these simple fashion and beauty tips that play up and downplay your best and not-so-loved features accordingly.


  • Emphasize your eye color with complementary shades. "Blue eyes look brilliant in toasty suede tones, brown look rich when you wear slate or navy, and green eyes really pop with purple," says Jerrod Blandino, CEO of Too Faced Cosmetics. Try: L'Oréal Made for Me Shadows
  • To downplay a prominent nose, Blandino suggests dabbing an eyeshadow brush into bronzer or taupe shadow: "Draw a straight, soft line down both sides of the nose. Then, add an upward swipe underneath the tip to make it look shorter." Try: Victoria's Secret Beauty Rush Shadow in Bronzinger
  • You can make a slightly crooked nose appear aligned by blending a dab of creamy highlighter down the bridge in a perfect straight line—it tricks the eye and reflects light away from the bend. Try: MAC Strobe Cream
  • If you'd like your lips to look fuller, opt for a light, shimmery gloss and a dab of highlighter in your Cupid's bow. (Avoid the overdrawn pencil—it's an obvious giveaway that you're trying to fake something.) Try: Stila Silk Shimmer Lipgloss
  • To make a round face appear more defined, dust bronzer down your temples, along your jaw line, and down your neck. Then, make your cheekbones pop with bright blush. Try: Neutrogena Healthy Skin Natural Radiance Bronzer
  • If you have a narrow face and you'd like to make it seem more balanced, Tarte's makeup team suggests being generous with blush: "Apply it on the cheekbones and the apples of the cheeks." Try: Clinique Powder Blush
  • To minimize a large forehead, sweep an illuminating bronzer along your hairline, creating a shadow across the top of your face—remember to blend well! Also, try a dramatic lip to draw attention downward. Try: Estée Lauder Bronzer Goddess Soft Shimmer Bronzer
  • If you're looking for cheekbone definition without a stripy, 1980s effect, try sweeping your regular blush on the apples of the cheeks in a circular motion and dabbing a shimmery cream in a horizontal line above it, blending outward. Try: Bobbi Brown Shimmer Cream
  • You can easily make too-close-together eyes seem more balanced by adding pale shimmer to the inside corners of the eyes, sweeping it toward the center of the eyelid. Then, focus mascara and liner on the outer half of your eyes. Try: Maybelline Eyeshadow in Elegant Pearl
  • If your eyes are wide-set, play up the inner corners: Use a fine-tip pencil in black or plum and pull the liner across the lash line, making sure not to go past the last lash. Use a mascara with a mini wand to coat even the smallest lashes. Try: Tarte EmphasEyes pencil and Bottoms Up mascara
  • To transform small eyes into sultry doe-eyes, Tarte's makeup team recommends lining the top, inner rim of the eye. "It brings attention to the eyes and creates the look of fuller lashes," says founder Maureen Kelly. Use a nude pencil along the bottom. Try: Smashbox Cream Eyeliner, Paula Dorf Baby Eyes
  • If you have Asian eyes, don't try to fake a crease—enjoy your natural almond shape! Try a diffused smoky eye that starts along the lashes and gradually fades. Finish it off with a sweep of black liquid liner. Try: Almay Liquid eyeliner
  • To make sparse lashes look fuller, dab an angled brush into cream liner and wiggle it between your lashes at the base; then, add volumizing mascara. For evening, attach a few clusters of false lashes toward the outer corners. Try: L'Oréal HIP cream liner, Cover Girl Volume Exact Mascara
  • To warm up a sallow complexion, start with a pink-based primer, focusing along your forehead and cheeks. Then, tap on a foundation or tinted moisturizer that matches your natural skintone. Try: Makeup Forever HD Primer
  • For a ruddy complexion, Blandino recommends using an illuminating foundation through the center of the face. "Redness tends to concentrate on the cheeks and nose," he explains. Buff the edges out clean with a makeup sponge. Try: Too Faced Magic Wand Foundation
  • If your brows are on the sparse side, fill them in with brow powder or matte eyeshadow. Tap a small, angled brush into the shadow—one shade lighter than your hair color—and draw short, upward strokes on top of your natural brow. Try: Anastasia Brow Powder Duo BEAUTY & MAKEUP TIPS BY DAWN SPINNER DAVIS


  • Focus on your positive attributes. Pick something about your body you feel good about—like shapely legs or sexy shoulders—and emphasize that attribute.
  • The most important thing is that you are comfortable and feel good about the way you look. If you feel good, your confidence will show through no matter what you wear.
  • If you have a curvy figure go for the "smoke and mirrors" effect. Try a wrap dress: This master of disguise conceals lumps and bumps and reveals sexy legs and chest.
  • If you've got wide hips, choose skirt hems that fan out slightly at the bottom. The flare will make your legs look lean.
  • If you have wide shoulders or a large bust, opt for scoop-neck tops. Covering up a large chest will only accentuate it.
  • Let's get waisted! Belting a dress high will make your torso appear longer than it actually is.
  • Petite women can benefit from wearing shiny fabrics. Even in small sizes, shimmer, shine, and bright colors can still make a big impact.
  • If you're short, V-neck tops help draw the eye down, elongating the body.
  • An oversized shoulder bag will help balance big hips.
  • No matter what your shape is, treat your body like a sculpture—the right clothes can add here and conceal there to showcase your best features.
  • If you are petite and craving curves, try on a pair of high-waisted jeans—they'll turn a willowy figure into va-va-voom.
  • Straight-leg jeans will help elongate short legs with a no-fuss cut that can be dressed up or down.
  • If you're busty, wear tanks under low-cut tops for day and remember not to crush yourself into too-tight clothes.
  • If you've got a small bust, play with layers—combine silky blouses, tanks, and necklaces to create a chic shape.
  • Knee-length skirts with A-line cuts are a safe bet for any body type. Pair it with a classic pump to accentuate your calf muscles—this will make your legs look long and toned.
  • Play dress-up. Go through your closet and combine garments in completely new ways. You'll discover that your wardrobe is more versatile than you thought, and it will feel like shopping—but without the guilt.


  • If you have a prominent nose: Spray your roots with volumizer, then lightly tease the hair at your crown to draw the eye upward—and balance your features.
  • Women with oval-shaped faces should experiment with graduated layers that start at the cheekbones and long, side-swept bangs to both shorten and widen the face.
  • Skip a chin-length bob if you've got full cheeks and opt for a longer, layered style to elongate your face.
  • To make your eyes appear larger, invest in mousse, Velcro rollers, or a blow-dryer—whatever it takes to achieve bigger hair.This will visually broaden your face and eyes.
  • If you have a square face, opt for graduated layers, razored ends, or long, piece-y bangs to soften the strong lines of your jaw.
  • Break up the length of an oval face by parting your hair to one side. The longer your face, the more off-center the part should be.
  • Create the illusion of cheekbones with face-framing layers and choppy bangs.
  • To maximize the impact of brunette hair, go deeper and monotone if your hair is nearly all one length. If it's shorter, make the ends slightly lighter, and weave in high- and lowlights to emphasize the texture of the cut.
  • Listen up, blondies! If coloring your hair at home, opt for a cool or neutral shade rather than something warm [often marked 'golden' or 'honey'], as you may end up with an orange hue.
  • It's a given that redheads look gorgeous in green. But warm makeup tones, like peach and copper, are equally flattering, says Carmindy, a celeb makeup artist.
  • Make wavy hair look effortlessly sexy—run an anti-frizz and leave-in conditioner through wet hair, then wrap your head in a towel to get rid of excess water without creating frizz. Unwrap your head and let everything air-dry the rest of the way.
  • Need an easy style for curly hair? Apply a hair mask in the shower for a strong dose of hydration. Detangle with a wide-tooth comb and rinse. Work a mixture of shine glaze and leave in conditioner through wet hair and let it air dry.
  • Get gorgeous straight hair. Start with a shine-boosting shampoo so hair looks glossy. Blow-dry hair straight, concentrating mostly on the roots. Use large hot rollers on your ends for the slightest wave.
  • For the perfect blowout, start from the back of your head and move forward. Run a dab of straightening cream through your hair and dry two-inch sections using a roundbrush. For extra volume around the sides of your face, pull the round brush out to the side of your face instead of down as you go.
  • If your hair is thin, look for products without silicone and use leave-in conditioner sparingly on damp hair.


  • Jennifer Garner: "My mom has always been a big believer in sunblock, and now I use this sunscreen on myself and my daughters. I like that it contains naturally sourced minerals and a strong SPF." Neutrogena Pure & Free Baby Sunblock lotion, $9.99
  • Gwen Stefani: "My husband loves me in red lipstick, and I still just want to impress him." MAC Matte Lipstick in Russian Red, $13.55
  • Julianne Moore: "My hair is coarse, and if I don't have a blowout, I'll pull it into a tight ponytail so it dries straight at the crown."
  • Liv Tyler: "I like a tiny bit of perfume behind the ears, so you have to get close to smell it. Absolutely Irrésistible has sandalwood and jasmine. It's sexy, more grown-up."
  • Chloë Sevigny: "This pigment packs a punch, so just a bit does the trick. Besides, I find most men don't like a lot of makeup." MAC Cream Colour Base in Premeditated, $16.50
  • Scarlett Johansson: "If you plan to be out all night, bring a lip pencil with you to reshape and color in your lips, then throw a gloss on top. Otherwise, if you try to reapply lipstick in a dark bathroom, the shape just gets weirder and weirder."
  • Halle Berry's Workout Tip: Uphill walking is the best cardio exercise. (Do it outside or on a treadmill's highest incline.) It's easy on your knees and it will tighten your butt, thighs, and lower legs.
  • Heidi Klum's Workout Tip: Stick your butt out on the elliptical machine. This shifts the focus to your rear end, hamstrings, outer thighs, and quads. (If you stand up too straight—a common mistake—you work only your quads.)
  • Jennifer Lopez's Workout Tip: Quit quick-stepping on the stairclimber! This works fewer muscles and burns fewer calories than long, deep steps.
  • Kate Winslet: "At the Golden Globes, [makeup artist] Jillian Dempsey said, 'Stick these in your handbag!' They're great when you start to shine—in not a good way." Shu Uemura Blotting Papers, $12
  • Padma Lakshmi: "I'm big on natural treatments—I slather this on. Honey is great for pulling impurities from pores." The Hamptons Honey Company Pure Honey, $11
  • Kristen Bell: "If you ever want to feel really beautiful, go to Hawaii. You're surrounded by flowers and sunlight—so everything looks better!"
  • Serena Williams: "Big earrings elevate any outfit."
  • Sharon Stone: "Have fun and experience everything" is her motto—that goes for her beauty routine too, we discovered. "I put this on instead of foundation to get a little glow. Most foundations make you look 103—and they don't come in human shades. Who's actually pink? Or yellow?" DiorShow Powder in Artistic Bronze
  • Givenchy L'Interdit was originally created as a gift to Audrey Hepburn from Givenchy, who had designed her costumes for Breakfast at Tiffany's and Sabrina.
  • Vera Wang created Vera Wang Princess for her daughters, Cecilia and Josephine "[It's] my ode to youth. My daughters are so spirited; I wanted to capture that."
Special offers

Special Offer
Link Your Marie Claire Account to Facebook

Marie Claire already has an account with this email address. Link your account to use Facebook to sign in to Marie Claire. To insure we protect your account, please fill in your password below.

Forgot Password?

Thanks for Joining

Your information has been saved and an account has been created for you giving you full access to everything marieclaire.com and Hearst Digital Media Network have to offer. To change your username and/or password or complete your profile, click here.

Your accounts are now linked

You now have full access to everything Marie Claire and Hearst Digital Media Network have to offer. To change your settings or profile, click here.