I’m Shopping to Create Specific Outfits—These Are the 30 Fashion and Beauty Products Helping Me on My Way

You won’t regret investing in them, either.

(Image credit: Original Illustration by Ally Quirk)

Most Coveted is a bi-weekly shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about

I have a rule of thumb when it comes to fashion: Choose versatile pieces that go with multiple outfits. This method has worked for me for years, but somewhere along the way, I became complacent with my styling. So I’ve decided to throw caution to the wind with my upcoming purchases.

This season, I’m shopping for outfits rather than just clothes. This will not only help my style evolve but also ensure I actually wear the pieces in my wardrobe. It all comes down to looking for pieces that will go well together, ideally from the same retailer or brand so the outfits are ready-made. Below, I’ve created the perfect transitional wardrobe with just a few pieces, including a cozy knit ensemble courtesy of Lou Lou Studio, a streamlined look featuring layered staples, and a few bright, colorful pieces for a color-blocking moment. Keep scrolling for the outfits I’ve carefully curated for the colder season.

Humaa Hussain
Associate Shopping Editor

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.