This Disturbing 'Cinderella' Diet Challenge Is Going Viral

NOPE. Nope, nope, nope!

A cartoon depiction of Cinderella
(Image credit: Disney)

And in other frustrating news, a really dumb body aesthetic is gaining traction on the interwebs, and guess who is NOT here for it? (Me. It’s me.)

Meet the “Cinderella weight,” a diet challenge in which the end goal is to have similar weight proportions as Cinderella—you know, that fictional, anatomically-incorrect Disney character with a waist the size of a stick? Yeah, that one. Doesn’t it already sound so happy and healthy?

The “challenge” is already allegedly becoming popular in Japan (opens in new tab), and now, as Revelist (opens in new tab) reports, it’s catching fire on Twitter around the world.

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Celebrities and the key ingredients of their diets.

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A spoon of coconut oil.

(Image credit: DESIGN BY AMERICAN ARTISTGETTY IMAGES)

Apparently, the "goal" weight is calculated by squaring a person’s height in meters, and then multiplying that number by 18—which is math we won’t do for you, because we believe your body is genuinely perfect and beautiful the way it is, and numbers shouldn’t matter. But, to give you an image, the Cinderella weight for me, a 5’11” woman, would be 128 pounds—a whopping 20 pounds less than my naturally slim, flat-butted body currently is.

Basically, a Cinderella weight aims for a body mass index of 18, which is officially classified as underweight on the BMI scale (though it should also be known that the BMI scale is basically scientifically bogus (opens in new tab)). Still, there’s nothin’ about this “diet” that promotes healthy weight loss, if you’re even into that sort of thing.

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And though I’m the president, the vice president, and the treasurer of the Anti-Body Shaming Club, I can’t get behind any “trend” that promotes unrealistic and unhealthy body expectations. Sure, it’s one thing if your body already naturally falls within the random constraints of the Cinderella body type, but it’s another thing if you’re actively attempting to fit into this dumb mold. She's a cartoon character, remember?

So please, can we leave this “diet” where it belongs? In the fantastical, fictional world of fairy tales.

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Closeup of a leaf

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Chloe Metzger
Beauty Editor

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in AllureHealthFitnessMarie ClaireStyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.