In the wake of the Black Lives Matter protests this spring and summer, the nation's largest companies are implementing new initiatives in support of the Black community. The latest comes from Target: The company just rolled out a badge on its website that will denote Black-owned brands and brands with Black founders. The badge will be housed in the "at a glance" section of its product details page; clean, vegan, and cruelty-free badges are also featured in this section as product identifiers.
Bevel, Iman Cosmetics, Jane Carter Solution, TPH by TARAJI, The Honey Pot, The Lip Bar, and Black Girl Sunscreen are among some of the Black-owned brands currently being sold at Target. The retailer explained in a statement that their decision to come out with a new badge comes in response to the feedback that they have been receiving from customers. "Based on what our guests are searching for, we have started to implement icons online to help our guests find and support Black-owned brands and founders when they shop online," the brand explained in a statement.
The company's new feature will now simplify your shopping experience so you can discover new brands and easily locate and shop your favorite Black-owned brands.
Black Lives Matter
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORY
-
'Tastefully Yours' Is a Foodie Rom-Com and Its Main Ingredient Is an A-List Cast of K-Drama StarsHere's what to know about actors from 'Squid Game,' 'Sweet Home,' and 'Weak Hero Class 2' who lead the ensemble.
-
My New Favorite Sunscreen Oil Is 20 Percent Off—And Limited-EditionGrab this Supergoop! steal while you can.
-
H&M’s New Collection Is Peak Italian SummerNo long-distance flight required.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the VacationPatrick Ta's newest drop gives a vacation glow without the vacation.
-
Laura Harrier's Met Gala Makeup Stays Glowy-Not-Greasy Thanks to This $14 Setting SprayLocked in "from the carpet to the dinner and to all the after parties."
-
Zendaya's 2025 Met Gala Makeup Is Going on My Bridal Beauty BoardFeminine and edgy, all in one.
-
Starface and Heaven by Marc Jacobs Merge Skincare and Streetwear in a Grungy New CollabEveryone's favorite pimple patches team up with a fashion icon.
-
These Products Are My Secret to Dewy, Sun-Kissed SkinPrepare to glow.
-
Everything You Need to Know About Marie Claire’s Skin and Hair AwardsCould your brand survive an editor testing session?
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly LuminousIt's dew or die time.
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned DreamThe actor was spotted in New York City looking like the epitome of cool-toned beauty.
