
In the wake of the Black Lives Matter protests this spring and summer, the nation's largest companies are implementing new initiatives in support of the Black community. (opens in new tab) The latest comes from Target: The company just rolled out a badge on its website that will denote Black-owned brands (opens in new tab) and brands with Black founders. The badge will be housed in the "at a glance" section of its product details page; clean, vegan, and cruelty-free badges are also featured in this section as product identifiers.
Bevel, Iman Cosmetics, Jane Carter Solution, TPH by TARAJI (opens in new tab), The Honey Pot, The Lip Bar, and Black Girl Sunscreen are among some of the Black-owned brands currently being sold at Target. The retailer explained in a statement that their decision to come out with a new badge comes in response to the feedback that they have been receiving from customers. "Based on what our guests are searching for, we have started to implement icons online to help our guests find and support Black-owned brands and founders when they shop online," the brand explained in a statement.
The company's new feature will now simplify your shopping experience so you can discover new brands and easily locate and shop your favorite Black-owned brands.
Black Lives Matter
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
READ IT (opens in new tab)
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
subscribe here (opens in new tab)
RELATED STORY
Chelsea Hall is the Assistant Fashion and Beauty Editor at Marie Claire, where she covers celebrity style, fashion trends, skincare, makeup and anything else tied into the world of fashion and beauty
-
James Middleton Reveals That Sister Kate Went to Therapy with Him
The third Middleton child, Pippa, also attended therapy to support her brother.
By Rachel Burchfield
-
Prince George, Princess Charlotte, and Prince Louis Are Banned from Doing This at Home
It’s a non-negotiable in the Wales’ house.
By Rachel Burchfield
-
Princess Diana’s Personal Letters to Friends During Her Divorce Are Being Auctioned for Charity
The 32-letter collection is both “astonishing” and “confidential.”
By Rachel Burchfield
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong
-
The 25 Best Hair Growth Shampoos of 2023, According to Experts
Rapunzel-like hair, coming right up.
By Gabrielle Ulubay
-
The 23 Best Beauty Advent Calendars of 2023
The gift that keeps on giving—literally.
By Julia Marzovilla
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
By Samantha Holender
-
The 17 Best Sea Salt Sprays for Beach Waves
Perfect vacation hair with these fake-it-'til-you-make-it products.
By Gabrielle Ulubay