In the wake of the Black Lives Matter protests this spring and summer, the nation's largest companies are implementing new initiatives in support of the Black community. The latest comes from Target: The company just rolled out a badge on its website that will denote Black-owned brands and brands with Black founders. The badge will be housed in the "at a glance" section of its product details page; clean, vegan, and cruelty-free badges are also featured in this section as product identifiers.
Bevel, Iman Cosmetics, Jane Carter Solution, TPH by TARAJI, The Honey Pot, The Lip Bar, and Black Girl Sunscreen are among some of the Black-owned brands currently being sold at Target. The retailer explained in a statement that their decision to come out with a new badge comes in response to the feedback that they have been receiving from customers. "Based on what our guests are searching for, we have started to implement icons online to help our guests find and support Black-owned brands and founders when they shop online," the brand explained in a statement.
The company's new feature will now simplify your shopping experience so you can discover new brands and easily locate and shop your favorite Black-owned brands.
Black Lives Matter
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORY
-
Charlotte Tilbury Is Honoring the Queen’s Platinum Jubilee With a "Timeless" Limited-Edition CollectionYou can already scoop up a few pieces from the royal-inspired set.
-
Fashion Brands That Recycle, Resell, or Upcycle Your Old Clothes
Here's what to do with your unwanted pieces.
-
What I Wear to Work: Emily Tisch Sussman
The podcast host of 'She Pivots' embraces brights, patterns, and pieces from her past.
-
Experts Explain How to Make Your Bikini Wax Less Painful
It all starts with preparation.
-
The 26 Best Sunscreens Ever for Your Face and Body
Formulas to stock up on, stat.
-
The 10 Best Supplements for Skin to Add to Your Daily Routine
From glow-boosting gummies to acne-fighting pills.
-
The 18 Best Mascaras, According to Marie Claire Editors
"It feels like I've been searching for the perfect mascara since birth, but I think I've finally landed on a keeper..."
-
The 50 Best Hairstyles for Thin, Fine Hair That Never Fall Flat
Fake-it-'til-you-make-it volume.
-
The 10 Best Eyeshadows for Darker Skin Tones That Will Make Your Eyes Pop
Palettes, pigments, and shimmers with incredible color payoff.
-
The Andie MacDowell Renaissance Is Upon Us
The '90s icon has always done things her own way. Now, the world is finally catching up to her.
-
The 14 Best LED Light Therapy Face Masks Worth Every Penny
Masking at home: So hot rn.
