24 Hours With Diipa Büller-Khosla

The influencer and founder of Indē Wild talks Ayurvedic practices and the beauty secrets her mom taught her.

cannes, france july 08 diipa khosla attends the stillwater screening during the 74th annual cannes film festival on july 08, 2021 in cannes, france photo by stephane cardinale corbiscorbis via getty images
(Image credit: Stephane Cardinale - Corbis)

Welcome to Beauty Around the Clock, Marie Claire's peek into the daily lives of some of the most game-changing women in their industries. Ever wonder how they get it all done in a day? Here's your answer.


Diipa Büller-Khosla has perhaps achieved the impossible: made Indian mothers everywhere proud. The South Asian beauty influencer has launched a new beauty brand, indē wild, that marries Ayurvedic traditions with science-backed ingredients. That means "modern Desi women" can finally heed the advice their mothers and grandmothers have long given them when it comes to their skincare routines.

"I wanted to create an Indian brand that Tatcha is like for Japanese beauty—one that truly celebrates our culture and traditions," Büller-Khosla explains to Marie Claire. "But it's not just putting turmeric in a face mask because your mum said it's good for you. It's because science tells us [your mum was] right." (Büller-Khosla's mother, Dr. Sanghita Khosla, is an actual dermatologist who sits on the brand's board alongside Ayurvedic practitioner Nidhi Pandya.) She adds, "Your mum will look at your beauty counter now and be like, 'Finally!'"

Here, Büller-Khosla shares her brown girl beauty idols, the hair mask her mom whips up for her, and the self-care ritual she wants the world to adopt.

Rise and Shine

As soon as my alarm goes off, I go to the gym—that’s 6:30 a.m. Nothing else wakes me up like getting my body moving. I come home by 7:30 a.m., and my [almost six-month-old] daughter, Dua, wakes up around that time. This new regimen of waking up early and sleeping early is definitely because of Dua. Then I take care of her—feed her, play with her. After that, I jump into the shower and get ready for the day. Then I have a smoothie or coffee to get the day going.

Sweat Sesh

When I got the yes from my gynecologist [to workout again], I instantly started Pilates because I love, love, love Pilates. I do it twice a week. Three times a week, I weight train, and once during the weekend I do yoga. I try to move my body at least once a day, almost every single day of the week.

A.M. Skincare Routine

A cleanser first—I usually use a Dermalogica one. Over the last year the only serum I’ve used is from indē wild. It has an anti-pollution veil, a blue light filter, Ayurvedic superfoods like turmeric and ashwagandha, and hyaluronic acid [among other ingredients]. If it's summer, I skip a moisturizer and go directly to a moisturizing SPF. In the winter I use the Augustinus Bader Rich Cream and then an SPF on top of that. I’m currently using Dr. Barbara Sturm's Sun Drops SPF 50.

Morning Glam

The days I’m just behind the laptop, it’s purely skincare and nothing else. But if it’s a little bit of shooting here and there, or I have to be on videos, then I do the no-makeup makeup look. I start with ILIA Super Serum Skin Tint SPF 40. Then Nudestix multipurpose product on my lips and cheeks and all over. Then mascara, and finish with the Benefit clear eyebrow gel.

Hair Sitch

I love using the Dyson Airwrap—five minutes and my hair is done with that. I style it with a bit of Rahua Legendary Amazon Oil. For shampoo and conditioner, I use this new brand called SEEN. It's created by dermatologists with skin in mind; a lot of hair care has a lot of harsh ingredients which can disturb your skin. I also use a hair mask weekly that my mum makes in batches. It has a base of sesame and coconut oil, fresh hibiscus flowers, some Ayurvedic powders like Amla (gooseberry), fenugreek seeds, and a few other secret ingredients.

Beauty Muse

Zoe Kravitz, Alicia Keys, and Amal Clooney. I really appreciate women who try to show their real skin more than cover it up.

Family Traditions

My mom told me that before you go to bed put all your hair down and massage your scalp. You get that blood circulation going in your scalp and it really makes your hair grow like nothing else.

Cheap But Chic Pick

L'Oreal Paris Voluminous Lash Paradise Mascara

Signature Scent

Le Labo’s AnOther 13. There's something quite mysterious and exotic about the scent. It has fig and amber and heavier notes [for colder months].

Self-Care Ritual

Meditating, 100 percent. Everyone who knows me knows I'm a big believer in manifestation. Those were things that were part of my upbringing in India: Wake up, sit with our parents in the living room, do breathing exercises and meditate. I also believe being with friends is a type of self-care, so I make sure during weekends I have enough time with family and friends.

P.M. Skincare

I'll use a micellar water to remove debris and makeup and all of that. If I do have makeup on, I'll also go in with a deep cleanser like the Augustinus Bader one; it’s a creamy oil cleanser. Then I'll do my p.m. serum from indē wild, which has amazing ingredients like Bakuchiol (a plant-based retinol). If it's winter and my skin is getting really dry, then I'll slap on the Augustinus Bader Rich Cream as well.

Lights Out

Dua goes to bed around 7:30 or 8. She is an angel—I don’t know why or how—she sleeps for 12 hours nightly without crying once. I go to bed around 11 or 11:30 p.m. I’m a very easy sleeper. Most days, I hit my pillow and I'm out. If not, [my husband] Oleg and I love watching The Office reruns and laughing our asses off.

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Neha Prakash
Neha Prakash

As Marie Claire’s senior news and culture editor, Neha oversees all things entertainment, pop culture, and current events from TV shows and movies we can’t stop bingeing to celebrities we can’t stop 'shipping. She loves a hot-take, has an extensive knowledge of award shows, and knows the astrological signs of everyone in the royal family and the 'Friends' cast. Before joining Marie Claire, she held positions at Glamour, Brides, Condé Nast, and Mashable, and is a graduate of the Columbia School of Journalism.