Everyone Needs a Bad Bitch Lipstick in Their Makeup Collection

I love a colorful lip moment. There is nothing—I repeat, nothing—that can pull me out of a funk and remind me that I am a Bad. Bitch. quite like a really good lipstick. On a practical level, it adds a much-needed pop of pigment to your face, which, for someone like me who has devastatingly pale lips, is essential to liven up the complexion. But also, the energy it imparts as your move through the world is unrivaled. After all, who isn’t going to pause, even briefly, as they take in your stunning pout? I don’t care if it’s your obnoxious neighbor, a cute stranger on the street, your 2 p.m. meeting, or a hot date—everyone will appreciate you wearing your favorite lipstick like a boss.

Now, a Bad Bitch lipstick can come in many shades. Red is, of course, a classic, and definitely a staple in my makeup routine, but an orange, pink, burgundy, or some variation thereof can also work. It all depends on which shade helps you feel like the most alluring, vivacious, sinfully sexy version of yourself. Over the past 11 years of working in beauty, I’ve amassed quite the collection of lippies (seriously, it’s like a tidal wave of lipstick bullets if you don’t open the drawer slowly), which means I’ve found plenty of formulas that not only set the vibe for a day of being my baddest self but also wear comfortably and last with minimal application or wear down to a gorgeous stain.

So, if you’re looking for a new lipstick to channel your inner Bad Bitch, keep reading for my 12 favorite products.

A Rosy Bloom

I’ve always been drawn to a soft, warm rose shade, and when paired with a hydrating glossy finish, the effect is just dewy enough to bounce a little light off your lips—and make you the center of attention.

Come Hither Red

I mean, what makeup lover doesn’t have a killer red lipstick in their collection? And finding the perfect tone for your complexion? Chef’s kiss.

A Pop of Pink

Don’t discount a brilliant pink lip when you want to amp up your Bad Bitch energy. It’s bright, it’s seductive, it weeds through anyone who is too intimidated by your bold choices.

A Seductive Burgundy

If you’ve never tested the waters with a dark burgundy lip, please let me help you see the light. There’s nothing quite like the energy of this moody, unapologetically daring shade.

Feeling Rusty

Equal parts boho and earthy, a warm, rusty, reddish brown is such a unique twist on the classic red lip. In my opinion, it’s the perfect unexpected accessory for any outfit.

A Cheeky Coral

I nominate this shade as the unofficial official color for summer. Everyone looks brighter, more luminous, and ready for a park picnic with friends in their cheekiest cut-off shorts with this lipstick.

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