You Asked, Rihanna Listened: Fenty Beauty Brought Back Its Hottest Gloss

Shop the brand's best-selling Gloss Bomb Universal Lip Luminizer Fuchsia Flex while you can.

Fenty Beauty fuschia flex glow bomb universal lip luminizer
(Image credit: Fenty Beauty)

Like all of Rihanna’s business ventures, Fenty Beauty was founded on the premise of diversity. The popular beauty brand creates makeup suitable for all skin tones, markets to all genders, and is conscientiously inclusive in its advertising campaigns. Plus, its highly pigmented products are celebrated for being fun to use. One of the most popular among the brand's offerings: The shimmery, flattering Gloss Bomb Universal Lip Luminizer in Fuschia Flex, a shade that just made a comeback after being absent from the brand’s offerings for months.

This cult favorite has been one of the most popular requests that the brand has ever received (perhaps only rivaled by fans’ pleas for Rihanna to release a new album). In an Instagram story, Fenty Beauty highlighted the countless comments customers made about the discontinued shade, which included the likes of “praying fuschia flex is made permanent,” “can we bring back fuschia flex pretty please,” and, most memorably, “If you bring back fuschia flex, I’ll name my first born child Rihanna.” There’s even a subreddit devoted to finding dupes for the shade, but to no avail. 

The shade itself is a shimmery plum that straddles purple and pink. Reviewers rave that it looks incredible on every skin tone, from fair to deep, and that its high- shine finish lends any look a dewy, extra luxe glow. It’s one of eight colors that the universal lip luminizer comes in, and it’s even formulated with shea butter so that your lips can feel as good as they look.

Now, you can purchase this highly anticipated re-release on the Fenty Beauty website, or at Sephora, Ulta, or Kohl’s. If you’re anything like us, you’re ready to stock up on this coveted shade, praying that this time, it’s here to stay.

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Gabrielle Ulubay
Beauty Writer

Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.

Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at