Kristen Bell and Dax Shepard Dip-Dyed Their Hair Purple Together

(Image credit: Axelle/Bauer-Griffin / Getty)

published 11 July 2022

If you’re not a member of the Kristen Bell and Dax Shepard fan club, now’s a pretty good time to submit an application. The pair proved that they are, in fact, couple goals when they made the joint decision to dip dye their hair purple for their Austrian getaway. Now, it’s possible purple is their favorite color or maybe it was a reference to Bell’s new book The World Needs More Purple Schools but—and maybe this is a reach—the tone could be a subtle nod to Bell’s Frozen character Princess Anna. Hear us out: the animated royal is always wearing a purple bow and cape and Austria looks a heck of a lot like the fictional Norwegian land of Arendelle.

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“Hallstatt Austria looks just like Arendelle 💜,” The Good Place actress captioned a series of images with her purple-haired husband. Within just a few hours, the comments section was filled with love for the duo’s new look—and some predictions about Frozen 3. “Think Dax would dress up like Kristoff for kicks,” one person joked, while another said, “Splitting the same hair dye is an FB power couple move and I support it.”

A hair transformation has seemingly been top of mind for Bell for quite some time. So, while this dye appears to be temporary (it’s faded substantially over the course of her trip), something more permanent might be in her future. In a July 2021 interview with Allure, the actress revealed that she was “over being blonde.”

“I don’t foresee myself going back to bright blonde. I think I’m going to, for a while, stick with my au naturel dirty, dirty, dirty blonde light brown.” But if Bell’s purple ‘do is any indication, she’s feeling a little more experimental with her look these days.

Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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