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If you’re not a member of the Kristen Bell and Dax Shepard fan club, now’s a pretty good time to submit an application. The pair proved that they are, in fact, couple goals when they made the joint decision to dip dye their hair purple for their Austrian getaway. Now, it’s possible purple is their favorite color or maybe it was a reference to Bell’s new book The World Needs More Purple Schools but—and maybe this is a reach—the tone could be a subtle nod to Bell’s Frozen character Princess Anna. Hear us out: the animated royal is always wearing a purple bow and cape and Austria looks a heck of a lot like the fictional Norwegian land of Arendelle.
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“Hallstatt Austria looks just like Arendelle 💜,” The Good Place actress captioned a series of images with her purple-haired husband. Within just a few hours, the comments section was filled with love for the duo’s new look—and some predictions about Frozen 3. “Think Dax would dress up like Kristoff for kicks,” one person joked, while another said, “Splitting the same hair dye is an FB power couple move and I support it.”
A hair transformation has seemingly been top of mind for Bell for quite some time. So, while this dye appears to be temporary (it’s faded substantially over the course of her trip), something more permanent might be in her future. In a July 2021 interview with Allure, the actress revealed that she was “over being blonde.”
“I don’t foresee myself going back to bright blonde. I think I’m going to, for a while, stick with my au naturel dirty, dirty, dirty blonde light brown.” But if Bell’s purple ‘do is any indication, she’s feeling a little more experimental with her look these days.
Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender.