I Hoard Pink Lipsticks Like It's My Job—These 11 Are By Far the Best

Flattering and romantic.

The best pink lipsticks backstage at Paris Fashion Week.
Backstage at Paris Fashion Week.
(Image credit: Getty Images)

One of the images etched into my childhood memory is my mom carefully applying her vibrant lipstick in the vanity mirror. Eight-year-old me was mesmerized by how effortlessly she swiped the color on—and by the idea of one day coating my lips in the best pink lipsticks, too.

My mom taught me everything I know about applying lipstick, but most importantly, she taught me that my lipstick shade is more than just a fun color. For example, reds exude confidence and sensuality, browns have an effortless “cool-girl energy,” and neutrals extend grace and sophistication. But in my personal experience, the best pink lipstick shades do all of the above—and look flattering on all skin tones.

To make choosing your perfect shade more intuitive, I tested dozens of tubes and landed on the 11 best pink lipsticks—just in time for Valentine’s Day. I also spoke with two leading beauty experts about choosing the right formula and shade, when to wear pink lipstick, and how to best apply it.

Keep reading to discover my top picks, ranging from luxury brands like Dolce & Gabbana and Valentino to affordable choices from Maybelline and MAC.

Best Pink Lipsticks

How Do I Choose the Best Pink Lipstick Shade for My Skin Tone?

While personal preference leads the charge, "the right pink lipstick comes down to undertone and depth," says Ulta Beauty Pro Team Member Mat Wulff. Head of Global Artistry for Urban Decay Steve Kassajikian says lighter skin tones should reach for soft, baby pinks and fuchsias with blue bases, while medium complexions benefit from "raspberry, cranberry or warmer shades." For deeper skin, "magenta, deep plumy pinks, or bold fuchsia shades" are the way to go, he concludes.

What Should I Look for in a Pink Lipstick Formula?

The formula you select determines the final finish. A balm provides a sheer hue that typically requires frequent reapplication, while a satin/cream lipstick offers hydration and "full pigmented color," says Kassajikian. If you're looking for a striking lippie that will last all day with minimal touch-ups, he recommends a liquid or matte formula.

How Do I Wear a Pink Lipstick?

From office meetings to parties, your pink lipstick mood changes. "For work or daytime, I recommend softer pinks or nude pinks," says Kassajikian. For a date night, though? The Head of Global Artistry for Urban Decay gravitates towards berry or dusty rose colors. Bold fuchsias and striking hot pinks are "perfect for nights out and statement moments," affirms Wulff.

How Do I Apply Pink Lipstick?

Sheer, glossy pinks can be forgiving, allowing you to apply it "straight from the bullet or balm," says Wulff. While lip liner is optional, it’s recommended when wearing a highly pigmented shade to control the product. Kassajikian suggests using a lip liner to "shape and create a solid outline," then applying the lipstick from the center out. "This ensures a perfect and symmetrical lip application every time," he says. For bold mattes, Wulff even preps with a balm to inject hydration.

How We Tested

Our testing process merged long-time editor favorites with new discoveries. We asked the Marie Claire team to share their favorite pink lipsticks, and tapped professional makeup artists to learn about their top picks. From there, we used reviews and online sentiment to select our top contenders.

We evaluated each on ease of use, texture, pigment payoff, and lasting power. We also considered packaging and versatility. Our resulting pool comprised the above top picks on the market.

Why Trust Marie Claire

For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

Meet The Experts

Urban Decay Steve Kassajikian for best pink lipsticks
Steve Kassajikian

Steve’s obsession with makeup dates back as long as he can remember. Born in Jordan and raised in Orange County, CA, he began playing with cosmetics before he learned how to speak, watching obsessively as his mother put on her makeup.

From there, Steve got his start in the industry in 2006, working the Benefit Cosmetics counter at his local Macy’s department store. Two years later Urban Decay was launched at the store, and Steve caught the attention of a recruiter who brought him into the fold.

Steve has since been with Urban Decay for nearly 17 years, and in his current role, oversees and guides the artistry direction for the brand, leads a team to execute the makeup looks in all campaigns, helps with PR and media initiatives and appearances, supports launching the brand globally, hosts seminars and master classes, etc.

On a more personal note, Steve describes himself as a go-getter and loving free spirit. As a cancer survivor of stage IV Hodgkin’s lymphoma at the young age of 23, he always looks for the positive in life.

Mat Wulff headshot
Mat Wulff

Mat Wulff is a celebrity makeup artist based in Dallas and LA, bringing 14 years of experience to everything from red-carpet glam to everyday beauty. A true jack of all trades, he’s also a skilled hairstylist and had a passion for creative directing. Mat Wulff has been an Ulta Beauty Pro Team Member since 2023.

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Ruby Ford-Dunker
Contributing Beauty Writer

Ruby Ford-Dunker (formerly Ruby McAuliffe) is a fashion, beauty, and lifestyle journalist featured in InStyle, the New York PostBridesTeen VoguePage SixShape, and more. When she’s not spotlighting beauty finds or reporting on her latest fashion obsession, she can be found listening to Taylor Swift, hunting for the best matcha latte, playing with her cats, or smiling her way through a dance workout. Email Ruby at therubybrand@gmail.com and keep up with her on Instagram @rubyymcauliffe