Euphoria-Inspired Makeup Ideas, Straight From the Runway

Here's how to recreate 13 of them.

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HBO + Getty Images

Shout-out to all the Euphoria fans—this one's for you. Besides the bone-chilling plot of the addictive HBO show, nobody can stop talking about the bold beauty looks worn by the main characters. Euphoria makeup represents a fantastical take on beauty with lots and lots of glitter, bold colors, interesting shapes, and more. It's had a major impact on its watchers, the red carpet, and the runways. And we're in luck, because can you believe Halloween is next month? Thankfully, Euphoria literally dominated the beauty looks at New York Fashion Week. So, instead of scrambling last-minute, here's some fresh inspiration from the runways to slay this spooky season. Click through for the 13 makeup looks that will make you feel like Jules IRL.

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Marc Jacobs
Spidery Lashes at Marc Jacobs

The lewk: Spider

At Marc Jacobs, the inimitable Pat McGrath led a team of talented artists who created 60 (yeah, 6-0) different makeup looks unique to each model. The official inspo was amplifying this idea of individual "characters," which feels very Halloween-y. Try tacking on larger-than-life, spidery extensions for a spooky yet chic look.

Get the lewk:

Shiny Long and Thick Exaggerated False Eyelashes, $10

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Anna Sui - September 2019 - New York Fashion Week
Getty Images
Star-Studded Eyes at Anna Sui

The lewk: Cloud fairy

We've already discussed how McGrath, who also created looks backstage at Anna Sui, repurposed lipstick as eyeshadow to get this bold fuschia finish. Pure genius. In Euphoria, Jules is often seen wearing shapes, like dainty clouds, on her eyes. For the same dreamy vibe, use a super-thin makeup brush to replicate these precise, cloud-like strokes.

Get the lewk:

Starry Eye Jewel Set, $16

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Pyer Moss - September 2019 - New York Fashion Week
Getty Images
Crystallized Eyes at Pyer Moss

The lewk: '70s rock 'n roll queen

When you think of '70s rock 'n roll, remember Black women. That was the powerful message at Pyer Moss. The breathtaking beauty looks represented women of color had in that era with crystallized eyes courtesy of Swarovski and elongated blush created with Uoma Beauty products. I'll happily dress up as a '70s rock 'n roll Queen every day if I could.

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Swarovski Crystal Rhinestones, $13

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Getty Images
Shimmery Graphic Lines at Anna Sui

The lewk: Yellow Butterfly

If you're a fan of Euphoria, you know that vivd bright eyeshadow shades, often worn by Kat, Jules, and Maddy, as well as crisp graphic lines are regularly seen on the show. This exact vibe was also spotted at Anna Sui with sunny eyeshadow and intergalactic graphic lines. Wear the same shade for Halloween, but jazz it up a bit by popping a tiny circle sticker on the bottom center of your lids to complete the look.

Get the lewk:

Pat McGrath Mothership VI Eyeshadow Palette in Midnight Sun, $125

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Marc Jacobs
All the Drama at Marc Jacobs

The lewk: Drama Queen

Glitter encrusted eyes are everywhere on Euphoria, and was another fab look at Marc Jacobs. This entire eye is such a Halloween mood. For spooky season, pair spidery lashes with crystals carefully paced within each lash for added drama.

Get the lewk:

Adhesive Rhinestones, $8

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Nicole Miller - Runway - September 2019 - New York Fashion Week
Getty Images
Highlighter Eyes at Nicole Miller

The lewk: a Neon Firecracker

Jules has a thing for two-toned eyeshadow, and this neon color combo was executed flawlessly at Nicole Miller. This is a fire halloween makeup look for minimalists that doesn't require a million hours in front of the mirror. Tip: use eyeshadow blending brushes so that each color will meld together beautifully like this.

Get the lewk:

Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 1, $60

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Cynthia Rowley - September 2019 - New York Fashion Week
Getty Images
Cloudy Eyes at Cynthia Rowley

The lewk: Cloud Queen

Pick up the white eyeliner you barely use, and try cloud eyes. This dainty design is a favorite of Jules and was worn on the runway at Cynthia Rowley. They're seriously so easy—I've tried them. All it takes a little bit of squiggling, minimal clean-up, then you're done.

Get the lewk:

Stila Stay All Day Waterproof Liquid Eye Liner in Snow, $22

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Marc Jacobs-  September 2019 - New York Fashion Week
Getty Images
Glitter Tears at Marc Jacobs

The lewk: Glitter clown

Remember that dramatic scene showing off Rue's (a.k.a. Zendaya) glitter tears? Well, there's enough glitter tears to go around! Marc Jacobs paired these gorgeous tear drops with an inky, smudged cat eye. If you're into the sad clown look, smear glitter down your face in a triangle shape to recreate the look.

Get the lewk:

Marc Jacobs Beauty See-quins Glam Glitter Eyeshadow, $28

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Christian Siriano - Backstage - September 2019 - New York Fashion Week: The Shows
Getty Images
Painterly Eyes at Christian Siriano

The lewk: Painterly princess

Technicolor makeup and a mosaic of watercolors is a Jules-approved look. Maybelline global makeup artist Erin Parsons called this masterpiece of an eye a "painterly" look. Warning: this may take a huge chunk of time time, but there's so much beauty in imperfection with this one.

Get the look:

Maybelline Eyeshadow Palette in Lemonade Craze, $10

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Ulla Johnson - Runway - September 2019 - New York Fashion Week
Getty Images
Watercolor Eyes at Ulla Johnson

The lewk: Watercolor Mermaid

Makeup artist Romy Soleimani was responsible for this Picasso-esque pastel eye. It's another Halloween makeup option for minimalists if color speaks to you more than glitter. Paint your eye with splotches of color to create this look.

Get the look:

Fenty Beauty Vivid Liquid Eyeliner Trio in Baeside, $24

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Marc Jacobs
Rhinestone Brows at Marc Jacobs

The lewk: Disco Queen

As you can tell, Marc Jacobs was not short of high-impact makeup looks for the maximalist. These rhinestone brows, for example, might be my favorite look of them all. Paired with green shadow, this dazzling look is definitely not an easy one to pull off yourself, but I have faith in you. The entire Euphoria cast would wear this look in a heartbeat.

Get the look:

Iridescent Chunky Glitter, $7

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Laurence & Chico - Backstage - September 2019 - New York Fashion Week: The Shows
Getty Images
Appliqués at Laurence & Chico

The lewk: Neon diva

According to Refinery29, the same Face Lace eye appliqués used in an episode of Euphoria was used on Laurence & Chico's runway. This means you can buy them, too, and look runway-ready.

Get the lewk:

Shop Face Lace

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TRESemme x Chromat For NYFW
Getty Images
Graphic Shapes at Chromat

The lewk: The cool girl

It's no secret that Jules loves bold bursts of color in interesting shapes when it comes to her makeup. Chromat overdelivered this season with products from Mac Cosmetics with the help of lead makeup artist Fatima. Try an extended eyeshadow with royal blue or highlighter yellow for an Instagrammable moment this Halloween.

Get the lewk:

MAC Eyeshadow in Atlantic Blue, $14

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