Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Lived-in Handbags
    • Eyepatch-Gate
    • Life in Plastic
    • Brown Denim
    • Taylor Swift
    1. Beauty

    When My 73-Year-Old Mom Asks for Beauty Tips, I Tell Her About These Products

    Here's what I spoil her with.

    Hannah Baxter's avatar
    By Hannah Baxter
    Published 28 April 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    a still life of a flower bouquet next to three women on the subway
    (Image credit: Future)
    Jump to category:
    • Keep It Clean
    • Accomplished Actives
    • Mega Moisture
    • Sublime Sunscreen
    • Scalp & Hair Saviors
    • High-Tech Treats
    • Why Trust Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Although my mom isn’t much of a traditional beauty fan (I didn’t see her wear makeup until I was 14, and even then it felt so weird) she did bestow me with excellent skincare habits from a very young age. She’s a bona fide horse girl through and through, which means she’s constantly out in the sun and exposed to the elements, so she knows a thing or two about taking care of your skin. I credit her not only for good skin genes, but also for instilling in me a sense of care and thoughtfulness around my skincare routine. Even if that just means cleansing, moisturizing, and applying sunscreen in the morning (rinse and repeat at night) every single day, she is the foundation from which I’ve built my own healthy skin habits. So, obviously, I need to spoil her with some skincare goodies for Mother’s Day.

    Since she’s 73 and spent her life enjoying the outdoors, antioxidants, dark spot correctors, and moisture boosters are new staples in her regimen. I also love to introduce her to new, high-tech modalities like LED to help maintain her otherworldly glow. Plus, a few refills on her favorite essentials are a must, because taking care of your complexion doesn’t have an age limit, y’all! If you’re also looking for a few beauty gifts to spoil the moms in your life this Mother’s Day, keep scrolling for everything I’m adding to my cart.

    Keep It Clean

    The best habit I’ve learned courtesy of Momma Bear is to always cleanse your face with a gentle cleanser in the morning and at night. When you’re running around the city, or putting in hours in the barn tending to horses, it’s a must to remove debris and dirt.

    Ethereal Makeup Removing Concentrated Cleansing Oil

    Dieux
    Ethereal Makeup Removing Concentrated Cleansing Oil
    $28
    SHOP NOW

    For her nighttime routine, I’m starting to introduce my mom to double cleansing with an oil to start. It’s ideal for a relaxing face massage and to remove both makeup and debris without stripping the skin dry. This formula is one of my forever go-tos.

    Veil™ Hydrating Skin Tint Foundation - 7

    iS Clinical
    Cleansing Complex
    $49
    SHOP NOW

    If you want a cleanser backed by every esthetician and dermatologist known to man, reach for this formula. It has the most elegant feel on the skin, and is definitely an upgrade from drugstore formulas if you’re looking for a more luxe option.

    Accomplished Actives

    Serums are the active-ingredient powerhouses of your skincare routine, and mature skin can benefit from an extra boost of hydration, firming, and toning. If there’s only one item you want to splurge on for Mother’s Day, I highly recommend one of these.

    Target+ Brighten + Firm 15% Vitamin C Serum

    Skinfix
    Target+ Brighten + Firm 15% Vitamin C Serum
    $69
    SHOP NOW

    For the moms who love the outdoors, this vitamin C serum is a must. Fine lines and dark spots are no match for its brightening and firming powers, and the addition of peptides gives mature skin a nice, healthy bounce.

    Amniotique Vg Serum, 1 Oz.

    Biologique Recherche
    Amniotique VG Serum
    $195
    SHOP NOW

    I am deeply obsessed with this potent hydrating serum. Dry, mature skin is doused in hydro-fixing active ingredients to maintain skin’s moisture levels throughout the day and deliver an unparalleled glow. Your mom deserves a little French skincare, don’t you think?

    Mega Moisture

    Mature skin leans dry on average, but no matter your mom’s skin type, a daily moisturizer is a must. I like to treat my mom with a luxe, more active formula to really pamper her skin.

    Eye Tint Long-Lasting Liquid Eyeshadow - 22m Cashew

    Medik8
    Advanced Pro-Collagen+ Peptide Cream
    $98
    SHOP NOW

    Another derm-beloved brand, this cream helps to boost skin’s ability to hang onto collagen (the molecule that gives skin that yummy bounce) with clinical studies to back it up. Deep-set wrinkles? Never knew ‘em.

    Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, Face Cream for Sensitive Skin, Helps Restore Skin Barrier, Restorative Cream, Safe for Infants, Children and Adults, 1.3 Fl Oz

    Avène
    Cicalfate+ Restorative Protective Cream
    $26
    SHOP NOW

    Another French pharmacy staple, this cream is no nonsense, all moisture. I reach for this on a daily basis to treat my skin to a cloud of hydration, and I know my mom will enjoy the gentle hydration in her routine as well.

    Sublime Sunscreen

    Sun care is non-negotiable, especially for a complexion that already has decades of UV exposure. I love treating my mom to one of the incredible new formulas for an elegant finish that actually leaves her skin looking and feeling better than ever.

    Baby Cheeks Lip + Cheek Cream Blush Stick - Petal

    Good Weather Skin
    The One Daily Sun Cream
    $48
    SHOP NOW

    I adore this SPF formula, and I love getting to spoil my mom with a refill. It’s creamy yet lightweight on the skin, and there’s zero white cast, despite being a mineral formula, which is quite the feat.

    Better Screen Miner-All Uv Serum Mineral Sunscreen Spf 50

    Kiehl's
    Better Screen Miner-All Uv Serum Mineral Sunscreen SPF 50
    $36
    SHOP NOW

    My mom is a die-hard Kiehl’s fan, so I can’t wait to surprise her with the brand’s newest SPF launch. This cream is divine, melting into the skin with zero white cast (again, a mineral formula for anyone struggling with melasma is key) and it leaves an insane glow once it dries.

    Scalp & Hair Saviors

    Hair thins as you get older, so creating a healthy microbiome for growth is essential (your scalp is an extension of your skin, remember!). To ensure my mom’s gorgeous silver hair stays thick and full, I’m treating her to a few tried-and-true products to promote growth and strength.

    Women's Balance

    Nutrafol
    Women's Balance
    $79
    SHOP NOW

    This supplement is ideal for the mature women in your life, especially those who don’t want to mess around with ingestibles that lack clinical testing (Nutrafol has impressive stats, don’t worry). With regular use, I know my mom will see improved hair density and overall less breakage.

    Just Like Paradise 12h Peptide Sculpting Cream Bronzer - 2.5

    Nutrafol
    Hair Serum
    $49
    SHOP NOW

    Adding in a topical serum is like a one-two punch to improve hair health and strength directly from the scalp. This is an ideal, easy-to-use addition to my mom’s daily hair routine.

    High-Tech Treats

    My mom doesn’t always splurge on the beauty tools in her skincare routine, so what better time to shower her with goodies than Mother’s Day?

    Theraface Mask

    Therabody
    Theraface Mask
    $650
    SHOP NOW

    I use this LED mask nightly and I can see the difference in my skin in terms of tone, texture, and luminosity. My mom deserves the same benefits, and a reason to pamper herself at home.

    Infrared Pemf Pro Mat – Higherdose

    Higherdose
    Infrared Pemf Pro Mat
    $1295
    SHOP NOW

    For a true tech immersion, this PEMF mat is a must. It helps with total body relaxation and can ease chronic pain, improve sleep quality, and boost your mood. I know my mom deserves all of that and more for Mother’s Day.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Don't gatekeep our newsletters from your friends. Subscribe to Face Forward here.

    Explore More
    skincare Face Forward
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Hannah Baxter
    Hannah Baxter
    Social Links Navigation
    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

    Read more
    a mature woman framed out next to products to firm loose or sagging skin
    Skincare I Polled Derms to See if This Viral Serum Will Actually Firm Sagging Skin When I turned 35, naturally, I got curious.
    By Olivia Truffaut-Wong
    Rodan + Fields
    Skincare My Mom Didn't Know How to Treat Her Perimenopausal Skin—These Are the Products I Think Will Work for Her Sponsored by Rodan + Fields I trust the number-one dermatologist-founded skincare brand.
    By Marie Claire
     
     
    Ariel Wilson wearing an LED light mask and undereye patches in a horizontal collage.
    Skincare I've Perfected How to DIY a Facial at Home—Here's Everything I Use My LED mask will be single-handedly getting me through the colder seasons.
    By Ariel Wilson
    a woman who is 50+ looking over her should against a sunny background next to two sunscreens for mature skin
    Skincare Got Fine Lines and Wrinkles? Meet Your New Favorite Sunscreens These SPF formulas protect while smoothing over texture and dryness.
    By Stephanie (Griffin) Napolitano
     
     
    Latest in Beauty
    A black and white photo of Princess Diana in a long white dress and tiara with a footman saluting her
    Royals Princess Diana Changed Her Style After Queen Elizabeth "Told Her Off"
    Rodan + Fields
    Skincare My Mom Didn't Know How to Treat Her Perimenopausal Skin—These Are the Products I Think Will Work for Her
     
     
    blue gel background with two models wearing different color under eye patches
    Skincare Welcome to Eyepatch-Gate
    jenni kayne oak essentials hand wash and blam on cashmere
    Skincare Heads Up: There's a New Status Hand Soap In Town
     
     
    Latest in Buying Guides
    collage of April Lockhart, madrid fashion week
    Fashion 3 Trends I'm Shopping After Watching It Girls Set Their Own Rules at Madrid Fashion Week
    collage of milan fashion week street style
    Fashion Milan Fashion Week Looks to Copy Now
     
     
    Massimo Dutti, Cos models wearing affordable fall clothes
    Fall fashion These Under-$350 Fashion Finds Have No Business Looking This Expensive
    Rodan + Fields
    Skincare My Mom Didn't Know How to Treat Her Perimenopausal Skin—These Are the Products I Think Will Work for Her
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.