When My 73-Year-Old Mom Asks for Beauty Tips, I Tell Her About These Products

Here's what I spoil her with.

a still life of a flower bouquet next to three women on the subway
(Image credit: Future)

Although my mom isn’t much of a traditional beauty fan (I didn’t see her wear makeup until I was 14, and even then it felt so weird) she did bestow me with excellent skincare habits from a very young age. She’s a bona fide horse girl through and through, which means she’s constantly out in the sun and exposed to the elements, so she knows a thing or two about taking care of your skin. I credit her not only for good skin genes, but also for instilling in me a sense of care and thoughtfulness around my skincare routine. Even if that just means cleansing, moisturizing, and applying sunscreen in the morning (rinse and repeat at night) every single day, she is the foundation from which I’ve built my own healthy skin habits. So, obviously, I need to spoil her with some skincare goodies for Mother’s Day.

Since she’s 73 and spent her life enjoying the outdoors, antioxidants, dark spot correctors, and moisture boosters are new staples in her regimen. I also love to introduce her to new, high-tech modalities like LED to help maintain her otherworldly glow. Plus, a few refills on her favorite essentials are a must, because taking care of your complexion doesn’t have an age limit, y’all! If you’re also looking for a few beauty gifts to spoil the moms in your life this Mother’s Day, keep scrolling for everything I’m adding to my cart.

Keep It Clean

The best habit I’ve learned courtesy of Momma Bear is to always cleanse your face with a gentle cleanser in the morning and at night. When you’re running around the city, or putting in hours in the barn tending to horses, it’s a must to remove debris and dirt.

Accomplished Actives

Serums are the active-ingredient powerhouses of your skincare routine, and mature skin can benefit from an extra boost of hydration, firming, and toning. If there’s only one item you want to splurge on for Mother’s Day, I highly recommend one of these.

Mega Moisture

Mature skin leans dry on average, but no matter your mom’s skin type, a daily moisturizer is a must. I like to treat my mom with a luxe, more active formula to really pamper her skin.

Sublime Sunscreen

Sun care is non-negotiable, especially for a complexion that already has decades of UV exposure. I love treating my mom to one of the incredible new formulas for an elegant finish that actually leaves her skin looking and feeling better than ever.

Scalp & Hair Saviors

Hair thins as you get older, so creating a healthy microbiome for growth is essential (your scalp is an extension of your skin, remember!). To ensure my mom’s gorgeous silver hair stays thick and full, I’m treating her to a few tried-and-true products to promote growth and strength.

High-Tech Treats

My mom doesn’t always splurge on the beauty tools in her skincare routine, so what better time to shower her with goodies than Mother’s Day?

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Hannah Baxter
Beauty Director

Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.