'90s Hair Gems Are the Latest Instagram-Approved Obsession
And they've gotten a 2016-friendly update.

Another day, another form of hair embellishment for festival season. A callback to the '90s (because is any other decade even relevant these days?), hair gems have made a triumphant return, but with a sleek modern twist. Unlike the super kitschy ornaments of our youth, the designs are more pared back—i.e. tiny and geometric—and most importantly, applied sparingly.
Like stickers, the gems feature peel-off, sticky adhesives that binds to the hair for all-day wear, without damaging the strands. And they're not just easy to apply, but come cheap too. We're talking drugstore cheap. A pack of Scünci's hair gems will only set you back $4 for 40.
And it's not just beauty-happy Instagram users getting in on the #hairgems action, as both Ashley Tisdale and Kelly Osbourne have rocked gem-spangled 'dos recently. See more takes on the trend below.
A post shared by layeredonline (@layeredonline)
A photo posted by on
A post shared by ✨ S E E K E R S I S T E R S ✨ (@seekersisters)
A photo posted by on
A post shared by IN YOUR DREAMS (@itsinyourdreams)
A photo posted by on
A post shared by Косы/Укладки/Прически/Макияж (@braidbar_moscow)
A photo posted by on
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the Vacation
Patrick Ta's newest drop gives a vacation glow without the vacation.
-
Laura Harrier's Met Gala Makeup Stays Glowy-Not-Greasy Thanks to This $14 Setting Spray
Locked in "from the carpet to the dinner and to all the after parties."
-
Zendaya's 2025 Met Gala Makeup Is Going on My Bridal Beauty Board
Feminine and edgy, all in one.
-
Starface and Heaven by Marc Jacobs Merge Skincare and Streetwear in a Grungy New Collab
Everyone's favorite pimple patches team up with a fashion icon.
-
These Products Are My Secret to Dewy, Sun-Kissed Skin
Prepare to glow.
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.