Selena Gomez Casually Revealed Her Entire Beauty Routine

An $11 body moisturizer and Rare Beauty blush make the cut.

selena gomez at the vmas
(Image credit: Getty Images)

I’m on a big Selena Gomez kick. I’ve been listening to her new song, “Single Soon,” on repeat, find myself still obsessing over her VMAs outfit two days later, and have a newly found love for Rare Beauty (I tried every product in the line, FYI). In short: I’m a Selena Gomez fan through and through. So, when the singer innocently took to Instagram Stories to share a mirror selfie the eve of her 31st birthday, you bet I paid attention. Her sleek bun looked great and the black bodysuit was top-notch, but what really caught my beauty editor eye was the packed vanity that laid in the background.

Naturally, I zoomed in and set out on a product identification scavenger hunt. Don’t get me wrong: I know the basics. Of course, the Rare Beauty founder uses products from her own line. But I like to know details. What shades are in her everyday regime? Which of her three blush offerings does she favor? What’s her haircare routine? And what about body care? These are questions I’ve been asking myself more frequently than I care to admit. 


(Image credit: Courtesy of)

Now, I’m happy to report that I have the answers. Turns out, Selena is a fan of drugstore products. Lubriderm’s $11 body lotion appears to be her go-to for staying hydrated, while Cantu’s Coconut Oil Shine mist looks to be her secret for shiny strands. Then, there’s the Josie Maran Bear Naked Makeup Wipes, the Chantecaille Rose Water, and, her supposed signature scent, the AllSaints Sunset Riot Eau de Parfum. 

On the Rare Beauty front, it appears the beauty founder gravitates toward a range of her Soft Pinch Liquid Blush shades (I spy Happy in the bunch) and the Liquid Touch Weightless Foundation. While it’s hard to make out the rest of the mystery bottles on the vanity, it’s safe to say I now have a pretty good idea of what the multi-hyphenate star uses on the regular. 

To shop all of Selena’s favorites, scroll ahead. 

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.