The All-Time Best Rare Beauty Products, According to an Editor Who's Tried Them All

I swatched (for weeks) so you don’t have to.

best products from rare beauty
(Image credit: Courtesy of Rare Beauty)

I am a massive skeptic when it comes to celebrity beauty brands. But one of the few individuals doing “celebrity beauty brand” the right way is Selena Gomez. Rare Beauty launched in 2019, and in the past four years, has accomplished a lot. For starters, the company established the Rare Impact Fund, which is intent on donating $100 million to organizations supporting accessibility to mental health services over the next 10 years. On the beauty end, Rare managed to drop viral product after viral product (Soft Pinch Liquid Blush has over 50 *million* views on TikTok to date). 

I’ve been lucky enough to get my hands on just about every Rare Beauty launch (perks of being a beauty editor), and have accumulated my fair share of favorites through the years. There are few, though—nine, to be exact—that, despite an overwhelming number of new launches across the beauty-scape, have retained their real estate in my top drawer. I continuously reach for the eyeshadow pencil, keep a spare of the always-sold-out brow gel in every bag, and insist on singing Stay Vulnerable's praises to just about anyone who will listen. Now, if you’ve read this far, you clearly fall in the “anyone who will listen” category. 

So, without further ado, scroll ahead to read all about my Rare Beauty obsessions. Oh, and P.S., everything is under $30.

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.