Taylor Swift's 'Shake It Off' Video Deemed Racist

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published 19 August 2014

To many, Taylor Swift (opens in new tab) is America's sweetheart, but that alone can't save her from landing in hot water. Yesterday, Swift debuted the video for her new song "Shake It Off," in which she showcases a slew of cultural identities in jest. In one scene, Swift, decked out in heavy gold jewelry and cut-off denim hot pants, twerks with a group of black and white women. It's lighthearted, but as recent videos from Miley Cyrus (opens in new tab) and Lily Allen (opens in new tab) have taught us, is walking a very fine line.

Rapper Earl Sweatshirt took to Twitter to call Swift out, even going so far as to say she's masking prejudice with mock appreciation. He tweeted the following:

haven't watched the taylor swift video and I don't need to watch it to tell you that it's inherently offensive and ultimately harmfulAugust 19, 2014

perpetuating black stereotypes to the same demographic of white girls who hide their prejudice by proclaiming their love of the cultureAugust 19, 2014

for instance, those of you who are afraid of black people but love that in 2014 it's ok for you to be trill or twerk or say niggaAugust 19, 2014

Earl Sweatshirt isn't the only one taking to Twitter to voice frustration, so it'll be interesting to see how Swift reacts to the criticism, especially in light of her forthcoming performance at the MTV Video Music Awards on Sunday night. We'll just have to wait and see.

"Shake It Off" is available on iTunes and her new album, 1989, drops October 27.

Related Links:

Taylor Swift's Rise to America's Sweetheart (opens in new tab)