Here's Why the Internet Is Upset Over Kendall Jenner's Latest Ad Campaign

After serving as the face for brands like Balmain (opens in new tab) and Estee Lauder (opens in new tab), genetic jackpot winner Kendall Jenner has been booked for yet another major ad campaign. This time, she's been asked to front Mango's 2016 spring collection—and a very vocal portion of the Internet is not happy about it. 

Jenner took to Instagram to share a video of the David Sims-photographed shoot on Wednesday:

So what has the Twitterverse taken issue with? Certainly not her adorable dance moves, nor her next-level hair-blowing-in-the-wind action. Instead, many are none too pleased about the Spanish fashion house's choice in hiring a white model to promote an African savanna-inspired collection called "Tribal Spirit." 

For the most part, the online backlash has been directly aimed at Mango and not at Jenner herself; but regardless of the criticism, Mango seems confident they made the right decision in choosing to work with the Keeping Up With the Kardashians star. 

"We thought that she was the best model to embody this trend," Mango vice president Daniel López told Women's Wear Daily (opens in new tab). "And obviously the upside with that is that, as a model, she's very professional. She works fantastically. As a celebrity, she has huge repercussions in the market and among her followers."

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