News so exciting we can only comprehend it with our Saturday morning coffee, Kendall Jenner is the new face of Estée Lauder. Naturally, the 19-year-old model took to Instagram to let her 15 million followers in on the announcement. Jenner, who joins the ranks of former campaign stars Joan Smalls, Liu Wen, and Carolyn Murphy, will appear in print, digital, and TV ads, as well as play a role in creating social media on the beauty brand's channels.
"It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," said Jenner. "I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
While a catwalk-friendly frame and cutting cheekbones make her a natural candidate for the role, her 30 million followers across Instagram, Twitter, and Facebook, give her unrivaled reach. She's the ultimate lifestyle spokesmodel.
"Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. "She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
Coinciding with the announcement, you can shop Jenner's favorite Estée Lauder products, including a siren red lipstick and dark green nail polish, at esteelauder.com/kendall.