When you think Sports Illustrated Swimsuit Issue what's the first thing that comes to mind? Chrissy Teigen? Hannah Davis? Tyra Banks? Yeah, us too. This year, though, the brand is aiming to break the mold more than they ever have before with a Swimsuits for All #SwimSexy campaign that proves sexy has no size or age limit.
Ashley Graham, who was just officially named one of SI's rookies, stars in the campaign alongside models Philomena Kwao and Nicola Griffin.
Griffin, 56, is the oldest model to grace the swim issue's pages.
Swimsuits for All has a history of pushing body diversity in tandem with the swim issue–last year they made headlines when Graham starred in their #CurvesInBikinis campaign and in 2014, they famously recreated the SI cover starring Nina Agdal, Lily Aldridge, and Chrissy Teigen, but with plus-size models.
If the 2015 Swimsuits for All ad convinced Sports Illustrated to take on Graham as an official rookie in the 2016 issue, let's hope this means next year will bring on even more body positivity. The first swim issue came out in 1964–it's about time.
For more from the shoot check out this exclusive behind-the-scenes video.
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