Kate Middleton Is Reportedly Launching Her First Solo Campaign and It's for a Great Cause

Kate Middleton is reportedly launching her first solo campaign. The Duchess of Cambridge's new charity initiative will help disadvantaged kids avoid addiction and mental health issues.

The Duke And Duchess Of Cambridge Visit Poland - Day 1
(Image credit: Chris Jackson)

The members of the royal family use their celebrity status for good by launching charitable campaigns and organizations. Prince Harry famously runs (opens in new tab) the Invictus Games (opens in new tab), an international sporting event for wounded and disabled veterans, and Harry, along with Prince William (opens in new tab) and Kate Middleton (opens in new tab), also runs Heads Together (opens in new tab), an initiative promoting openness about mental health issues.


Now, Kate is reportedly launching her very first solo campaign. According to The Daily Mail (opens in new tab), Kate's campaign will focus on disadvantaged children and will aim to help them avoid addiction and mental health issues as they grow.

"This is a lifelong project," a royal source told Daily Mail. "She is looking at what she can do over the next five, ten, 15, 20 years. She wants to be able to look back and see what difference has been made. That’s what her position in public life allows her to do."

According to the Daily Mail, Kate plans to bring together "experts from academia, education, health, and other fields" to address the issue, which sources told the publication the duchess sees as being as important as climate change.

Kate has long been an advocate (opens in new tab) for open discussions about mental health, especially for children.

"Mental health is how we feel and think," Kate said during the introduction of a short animated film on mental health for children in 2017. "[It's] things that can't really be seen but that affect us every day, and talking about them can feel difficult."

The film was created by The Anna Freud National Centre for Children and Families (opens in new tab), of which Kate is a patron.

Kayleigh Roberts
Weekend Editor

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.