Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Coco Gauff's New Balances
    • Dyson
    • Postpartum Texts
    • Ayan Broomfield
    • Everyday Handbags
    1. Celebrity

    Serena Williams Brought Daughter Olympia Onto the Runway After Her New York Fashion Week Show

    What a catwalk debut!

    Emily Dixon's avatar
    By Emily Dixon
    Published 11 September 2019 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Klarna STYLE360 NYFW Hosts S by Serena Williams Runway Show Sponsored By Klarna USA
    (Image credit: Thomas Concordia)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    GOAT Serena Williams showed her fashion line, Serena, at New York Fashion Week Tuesday (yes, she managed to put on a full fashion show days after the US Open concluded), with guests like Kim Kardashian, Anna Wintour, Tarana Burke, Ashley Graham, Gayle King, LaLa Anthony, and husband Alexis Ohanian, according to Glamour. But she took her designer's bow with the cutest of A-list guests: her two-year-old daughter Olympia, wearing a tiny pair of Nikes that I am interested in purchasing in an adult size 8. The adorable photos are quite possibly my favorite of New York Fashion Week to date; hell, let's say fashion month altogether. 

    Serena had full creative control over the collection, after previously working with HSN. "I wanted to have more creative direction and to do it by myself," she told Glamour. "I was always working with HSN, which was wonderful and an amazing experience, but you're limited with a lot of different things. I wanted to do something that I went to school for and I have so many visions for. And now we're here."

    She prioritized inclusivity, too, casting a diverse line-up of models and offering her line in an inclusive size range (clothes are offered in "straight" and "GREAT" sizes on the website.)

    Latest Videos FromMarie Claire
    Watch full video here:

    "It's really important for me to be all-inclusive. I really love the word inclusivity and not exclusivity—I think that's just better,” Serena said. "I want everyone to have a chance. I think it's so important for everyone to feel like they can see an outfit and think, 'Oh, that looks like me and I feel good in it.' It doesn't matter what color they are. I want them to be able for them to relate to someone."

    A post shared by Serena Williams (@serenawilliams)

    A photo posted by on

    According to the show notes, Serena the brand is designed for "women who break traditions and boundaries...unflinching women of all colors and sizes." Oh, and it's available now to buy straight from the runway (there's a neon maxi coat I am extremely interested in.)

    You may like
    • Serena Williams arrived at Wimbledon 2026 in a custom eyelet skirt set from Nike Serena Williams Returns to Wimbledon in an Eyelet Nike Tennis Dress
    • Serena Williams played at the HSBC WTA tennis Championships in London, wearing the peony pink color trend Serena Williams's Good Luck Color Trend Marks Her Return to Tennis
    • Serena and Venus Williams wear matching white tennis outfits at Wimbledon in 2016 Why Serena and Venus Won't Have a Matching Moment at Wimbledon

    Oh, and one more cute thing from Serena's show: Speaking to E! News backstage, she praised her friend Meghan Markle, Duchess of Sussex, after she supported Serena at the US Open. "Meghan is amazing. Like literally threw across the seas just to support a few hours with a newborn baby. She's the most positive, amazing human I know," Serena said. I love this friendship. I love these women!

    For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for theMarie Claire newsletter.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    subscribe here

    RELATED STORIES

    Hair, Face, Hairstyle, Beauty, Lip, Eyebrow, Blond, Pink, Hair coloring, Long hair,

    (Image credit: Rachel Luna)

    Serena Williams' Daughter Olympia Turns Two

    Long hair, Event, Recreation, Brown hair, Games, Gesture, Black hair,

    (Image credit: Clive Brunskill)

    Meghan and Serena Are Friend Goals at the US Open

    Explore More
    Fashion Week Serena Williams
    Emily Dixon
    Emily Dixon
    Social Links Navigation
    Morning Editor

    Emily Dixon is a British journalist who’s contributed to CNN, Teen Vogue, Time, Glamour, The Guardian, Wonderland, The Big Roundtable, Bust, and more, on everything from mental health to fashion to political activism to feminist zine collectives. She’s also a committed Beyoncé, Kacey Musgraves, and Tracee Ellis Ross fan, an enthusiastic but terrible ballet dancer, and a proud Geordie lass.

    Read more
    Serena Williams attended a 2026 US Open event in the cobalt blue color trend and Nike sneakers
    Celebrity Style Serena Williams Is Still Serving Cobalt Blue Grand Slams—On and Off the Court
    By Meguire Hennes
    the best celebrity outfits at the US Open of all time
    Fashion 17 Times Celebrities Absolutely Aced Their US Open Outfits All chosen by 'Marie Claire' editors.
    By Meguire Hennes
     
     
    collage of the best celebrity looks at the 2026 US Open
    Celebrity Style From Kaia Gerber to Brandy, These Celebrity Looks Are Winning the 2026 US Open
    By Meguire Hennes
    collage of the best tennis player outfits at the 2026 US Open
    Celebrity Style The On-Court Outfits Are the Real Winners at the 2026 US Open
    By Meguire Hennes
     
     
    Latest in Celebrity
    Alizee Thevenet in a white top and leather skirt standing in front of a green Longchamp step and repeat
    Royals Alizée Thevenet Shows How French Girl Style Is Done at Longchamp Festival
    Kendall Jenner styled a poncho as a going-out top with the dark denim trend and ballet flats in Venice
    Celebrity Style Kendall Jenner Turned a Cozy Poncho Into a Going-Out Top
     
     
    Queen Elizabeth smiling at Lady Louise
    Royals This Royal’s Approach to Life and Love is Like Queen Elizabeth “All Over Again"
    Naomi Osaka wore a Thom Browne outfit over her Nike tennis kit at the 2026 US Open
    Celebrity Style Naomi Osaka Channels Zendaya's 'Challengers' Style at the US Open
     
     
    Latest in News
    Alizee Thevenet in a white top and leather skirt standing in front of a green Longchamp step and repeat
    Royals Alizée Thevenet Shows How French Girl Style Is Done at Longchamp Festival
    Kendall Jenner styled a poncho as a going-out top with the dark denim trend and ballet flats in Venice
    Celebrity Style Kendall Jenner Turned a Cozy Poncho Into a Going-Out Top
     
     
    Queen Elizabeth smiling at Lady Louise
    Royals This Royal’s Approach to Life and Love is Like Queen Elizabeth “All Over Again"
    Naomi Osaka wore a Thom Browne outfit over her Nike tennis kit at the 2026 US Open
    Celebrity Style Naomi Osaka Channels Zendaya's 'Challengers' Style at the US Open
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.