They've konquered the fashion world with their DASH stores and Kardashian Kollection clothing line, but that's not enough for sisters Kim, Khloe and Kourtney. They've recently announced their next entrepreneurial endeavor: a foray into the world of hair kare. The klan is teaming up with beauty company Farouk Systems Inc. to create Kardashian Beauty, a line of styling products, as well as hair tools and accessories.
The line's products are born both from the desires of Kardashian fans as well as the sisters themselves, they said in a joint statement (because they do everything together, obviously). "Our personal desire for healthy, beautiful hair, and hands-on product development has allowed us to design products we felt were missing in the market," they said.
The sisters do have some pretty luscious locks. If their new beauty line leaves our tresses looking anything like theirs, we might be tempted to "konvert" upon the line's release next spring.
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I'm an Associate Editor at the Business of Fashion, where I edit and write stories about the fashion and beauty industries. Previously, I was the brand editor at Adweek, where I was the lead editor for Adweek's brand and retail coverage. Before my switch to business journalism, I was a writer/reporter at PEOPLE.com, where I wrote news posts, galleries and articles for PEOPLE magazine's website. My work has been published on TheAtlantic.com, ELLE.com, MarieClaire.com, PEOPLE.com, GoodHousekeeping.com and in Every Day with Rachael Ray. It has been syndicated by Cosmopolitan.com, TIME.com, TravelandLeisure.com and GoodHousekeeping.com, among other publications. Previously, I've worked at VOGUE.com, ELLE.com, and MarieClaire.com.
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