Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Classic Denim
    • Feminist Thrillers
    • Burgundy Makeup
    • Knee-Length Skirts
    • Beauty Advent Calendars
    1. Celebrity
    2. Royals

    Royal Source Reveals Prince William and Princess Kate’s Unprecedented Choice for Prince George Is "Strategic"

    "It’s just as strategic as any other part of their public service."

    Christine Ross's avatar
    By Christine Ross
    Published 22 July 2026 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Prince William Princess Kate
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Prince William and Princess Kate have had one united mission for the last thirteen years: to give their three children, Prince George, Princess Charlotte, and Prince Louis, as normal a childhood as possible. That is the resounding explanation as they prioritize soccer games and school runs over royal duties, at least while they can. This is a huge shift from royal childhoods throughout history, where the future monarch was brought up from an early age in a world of nannies and tutors behind palace walls.

    Princess Kate and Prince William holding hands with Prince George, Prince Louis and Princess Charlotte, all wearing navy school uniforms, walking into school with trees behind them

    Prince William and Princess Kate have tried to give their children a normal school experience.

    (Image credit: Getty Images)

    Princess Kate in a green coat walking with Prince William, Princess Charlotte, Prince George and Prince Louis out of Westminster Abbey after Together at Christmas concert

    The Prince and Princess of Wales and their children.

    (Image credit: Getty Images)

    Royal sources say that this unprecedented decision to bring their children up on solid salt-of-the-earth ground was actually a strategic choice for the future of the monarchy. “The way they have lived their lives—getting the kids outside, spending time together, focusing on the school run—it’s just as strategic as any other part of their public service,” a source told The Telegraph. “Preparing their children for the lives they are going to lead” is “central to their roles” as the Prince and Princess of Wales, rather than a secondary role that can be outsourced to the nanny. “It’s not something that’s on the side.”

    Princess Kate’s work with the Royal Foundation for Early Childhood has surely illuminated the importance of those early childhood years, up to age five and beyond, in creating well-rounded, balanced, and grounded adults in the future. To raise a healthy and happy future king, they need to raise Prince George as a normal and well-adjusted child first. Prince William’s own experience as a young royal, alongside Princess Kate’s expertise, helped to shape their unique way of raising royal children.

    Latest Videos FromMarie Claire
    Watch full video here:

    Kate Middleton, Prince William, Prince George, Prince Louis and Princess Charlotte hugging outside and smiling

    Princess Kate, Prince William, Prince George, Prince Louis and Princess Charlotte.

    (Image credit: Getty Images)

    Princess Charlotte wearing a pink sweater standing next to Prince Louis in a blue polo shirt and Prince George in a blue polo shirt, all wearing red-and-yellow scouts scarves

    Prince George, Princess Charlotte, and Prince Louis have had a relatively-normal royal upbringing.

    (Image credit: Getty Images)

    The biggest test of their plan is right around the corner. While they have filled their family home with “muddy boots outside, dogs and kids running in and out of the garden, something lovely cooking on the stove,” they can’t control the environment at Eton College. Notoriously ritzy and elitist, fellow students at Eton College may have had a very different experience from camping in the Lake District and beachy holidays in Cornwall. Only time will tell if their down-to-earth family life will pay off for the future Kings of England.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Prince William
    Christine Ross
    Christine Ross
    Social Links Navigation
    Writer

    Christine Ross is a freelancer writer, royal expert, broadcaster and podcaster. She's worked with news outlets including the BBC, Glamour, Talk TV, ET, PBS, CNN and 20/20 to cover the foremost royal events of the last decade, from Prince George’s birth to the coronation of King Charles III.

    She previously served as co-host of Royally Us, a weekly royal podcast by Us Weekly. As a freelance writer and royal commentator she provides expert commentary, historical context and fashion analysis about royal families worldwide, with an emphasis on the British Royal Family.

    Read more
    Prince William, Princess Kate, Prince George, Princess Charlotte and Prince Louis standing on the balcony of Buckingham Palace at Trooping the Colour
    Royals Princess Kate Reveals One Major Safety Reminder She Has to Give Her Kids
    By Kristin Contino
    Princess Kate waves while wearing a royal blue dress while daughter Princess Charlotte wears white
    Royals Princess Charlotte Just Had a Secret Day Out With Mom Kate
    By Amy Mackelden
     
     
    Prince William and Princess Kate walking next to each other and smiling in fall outfits
    Royals Prince William and Princess Kate's Secret Weekend Getaway Revealed
    By Kristin Contino
    Prince William putting his hand on Princess Kate's back
    Royals Prince William and Princess Kate Lean on One "Solid" Family Member
    By Kristin Contino
     
     
    Latest in Royals
    A black and white photo of Princess Kate and Prince William on a staircase in formalwear
    Royals Princess Kate Styles Princess Diana's Favorite Tiara With a Leopard-Print Gown
    Queen Mary wearing a blue dress and sapphire tiara
    Royals Queen Mary Debuts an Antique Sapphire Tiara With a Modern Twist
     
     
    Princess Kate wearing a green hat and coat and smiling
    Royals Princess Kate's Diamond Brooch and Unusual Earrings Combine Different Eras
    Princess Kate wearing a green hat and coat
    Royals Princess Kate Mixes McQueen and Chanel With a 163-Year-Old Brooch
     
     
    Latest in News
    Jennifer Lawrence wore jeans and The Row slippers with a neon green bag, which tapped into the French girl-approved color trend
    Celebrity Style Jennifer Lawrence and French Girls Agree: This Divisive Color Trend Is Chic
    A black and white photo of Princess Kate and Prince William on a staircase in formalwear
    Royals Princess Kate Styles Princess Diana's Favorite Tiara With a Leopard-Print Gown
     
     
    Jenna Ortega wore a corset dress by Elias Matso at the NYC screening of Klara and the Sun
    Celebrity Style Inside the Making of Jenna Ortega's 'Klara and the Sun' Corset Dress
    Queen Mary wearing a blue dress and sapphire tiara
    Royals Queen Mary Debuts an Antique Sapphire Tiara With a Modern Twist
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.