"I wanted to change the way people saw cannabis," says Jessica VerSteeg. A model, entrepreneur, and formerly, Miss Iowa, VerSteeg is the mastermind behind AuBox (Au as in the element of gold), a San Francisco-based cannabis subscription box that launched in early January.
From sativa-infused coffee, to handcrafted THC marshmallow peeps and hemp face creams, the assortment of products offered in one of the first ever cannabis subscription boxes runs the gamut.
The mission? To market luxury cannabis goods so that, "it doesn't feel like an 18 year-old stoner just sent you something marked with pot leaves," VerSteeg jokes. "I love Whole Foods. I love Neiman Marcus. I drive a Tesla. I like nice things," and AuBox is no exception. The carefully curated box is perfectly packaged and embossed with a signature gold seal, "as if you maybe just got something from Nordstrom."
The mission? To market luxury cannabis goods so that, "it doesn't feel like an 18 year-old stoner just sent you something marked with pot leaves."
AuBox's contents? They're top notch, too. Not just any old pot brownies, VerSteeg wanted cannabis-infused goods with certified labeling and nutrition facts. "I want research done on all of my products and I make sure all of the companies we use send me lab tests. For the people in this community who want to be responsible, I wanted to give them that."
VerSteeg is always on the hunt for innovative products through local SF vendors. So who makes the cut? "Packaging is really important and then I get to know the brand, find out how long they've been around, and make sure they all have proper documentation."
If you weren't already intrigued, Au Beauty Box (along with Intimates Box, Man Box, and Pet Box) is slated to launch later this year. Skin elixirs, shampoos, conditioners, and bath balms are just a few of the goodies available to subscribers, touting anti-inflammatory properties that benefit the skin. "My bathroom is filled with everything, but ever since I found cannabis-infused beauty, I'm hooked."
For now, all of AuBox's deliveries are done through a courier service in California due to federal regulations. Eventually, the goal is to open up to other states. "I want to be like the Amazon of cannabis," VerSteeg says. We say: all right, all right, all right.
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
-
Taylor Swift Styles a Breezy Loewe Dress for a Special Surprise VisitShe made their day.
-
After Season 2's Controversial Ending, Will 'The Devil's Plan' Return for Season 3?Fans have a lot of thoughts about where the Korean reality show should go.
-
Sydney Sweeney Makes (Faux) Fur Work for SummerShe wear anything she sets her mind to.
-
What Makes an Olympic Moment?In the past it meant overcoming struggle...and winning. But why must athletes suffer to be inspiring?
-
Jessamyn Stanley on Self-Acceptance and the Realities of American YogaIn her new book, 'Yoke,' the yoga teacher and entrepreneur explores American yoga's link to capitalism, white supremacy, and more.
-
Simone Biles on Her GOAT Leotard: Don't Be Ashamed of Being GreatThe world's greatest gymnast shares how she takes care of her mental health, the road to Tokyo, and the story behind her epic new leotard style.
-
Won't Call the MidwifeWith high rates of maternal mortality and coercion in hospital settings, more American women are exploring childbirth without any medical assistance whatsoever. The Free Birth Society provides community, resources, and validation for these convention buckers. But experts warn that choice comes at the expense of safety.
-
Make Your Micro Wedding All About the VowsNo one wants their lovefest to be a super-spreader event, but they do want it to be extra special. One "vow whisperer" shares how she helps couples—some of them first responders—tie the knot in these troubled times.
-
The 24 Best Gifts for Weed Lovers That Aren't CornyNo corny pot leaves or dumb puns—promise.
-
Sense and Social DistancingIsolated, socially distant, and unable to touch anyone: The single life under COVID-19 is eerily Jane Austen-esque.
-
A YouTube Star Revealed She "Rehomed" Her Adopted Son With Autism"Do I feel like a failure as a mom? Like, 500 percent."
