Who She Is: Nicole Alyse
What She Does: Co-founder of American Gypsy Vintage
Where She Lives: Brooklyn + Beacon, New York
What's so cool about your job?
I own a vintage boutique with my boyfriend and blog full time, so pretty much everything is cool. Most days I pinch myself because I'm living my dream job with my partner in crime. We get to travel together to do vintage buys—and shoot and blog along the way.
How'd you get started in your career?
I started buying and selling vintage and documenting my style when I was 16 on MySpace. From there, I grew a large and super loyal following (some of which still follow me to this day)! When I moved to NYC, I learned a lot about the blog world, so the brand transitioned to what it has become today.
What's your social media strategy?
Being true to myself, my followers and my style. I moved away from all vintage everything and now I showcase a healthy mix of new and vintage... I love working with contemporary brands and showing my followers pieces they can actually go purchase themselves, as opposed to strictly wearing one-of-a-kind items.
What's your style M.O.?
I usually mix vintage and designer basics. Think ACNE leather motos, vintage denim, thin vintage tees, black leather booties...
What types of things do you like to do offline?
I'm never not working! But when I do have some free time, it's usually spent meeting up with my friends over coffee or brunch.
What makes you unique?
I knew from age 10 what I wanted my career to be—and I actually did it! I guess I was a pretty mature 10 year old. Also, my coffee tattoo!