Christian Siriano Opens a Gorgeous New Concept Store in NYC

The genius fashion designer wants to get closer to his customers.

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Rachel Epstein
By Rachel Epstein
published

Christian Siriano, one of the handful of fashion designers who's truly inclusive (opens in new tab) when it comes to their sizing and models, is expanding his personal relationship with customers in a new retail venture. Siriano recently opened a new concept store called The Curated NYC, which will feature a range of luxury clothing and accessories across price points.

The gist? Instead of utilizing a buyer, who typically controls what you see on the racks, Siriano will personally curate what's in front of you to enhance the designer-customer experience. (Hence, the "curated" in the name.) Siriano's clothing, shoes, and handbags will be accompanied by a few other designers—plus-size clothing line Universal Standard (opens in new tab), David Hart Menswear (opens in new tab), European hat gallery Betto Garcia (opens in new tab), Stephanie Kantis (opens in new tab) jewelry, and Irene Lummertz (opens in new tab) jewelry.

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This diverse group of brands featured in the store is part of Siriano's mission to increase inclusivity across all facets of the customer shopping experience. “We want all customers from all over the world—no matter age, size, or where they come from—to feel comfortable shopping within a new beautiful curated store that showcases some of the best designers in the world," he explains.

The clothing and accessories are on display in a gorgeous eight-floor 1920s townhouse (that quite literally feels like you're in a beautiful, art-filled Upper East Side home) located a few blocks from Central Park. The items are featured amid a range of vintage decor and furniture from brands like Todd Merrill (opens in new tab) and Kelly Wearstler (opens in new tab), amongst others. It also includes a full café created by Alicia Silverstone (opens in new tab) and a rooftop garden, so you know where to find me when summer rolls around.

Visit The Curated NYC located at 5 W. 54th St. between Fifth and Sixth avenues.

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Rachel Epstein
Rachel Epstein

Rachel Epstein is a writer, editor, and content strategist based in New York City. Most recently, she was the Managing Editor at Coveteur, where she oversaw the site’s day-to-day editorial operations. Previously, she was an editor at Marie Claire, where she wrote and edited culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also launched and managed the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game or finding a new coffee shop. 

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