Swimsuits for All's New Campaign is Full of Feel-Good, Body-Positive Vibes

(Image credit: Courtesy of Swimsuits For All)

published 22 May 18

You’ve heard of the power woman pantsuit (opens in new tab), now it’s time to embrace the power swimsuit. In a new campaign, Swimsuits For All encourages women to evoke the same confidence in a bikini as they would in their work uniforms. And to promote that idea, the online retailer—known for spreading body positive messages—tapped several different faces for their "Power Suit" ads.

Leotard, Swimwear, Choreography, Performing arts, Fun, Bikini, Dancer, Event, Sportswear, Competition,

The diverse group includes curve model Ashely Graham, actress Brook Shields, reality star Angelina Simmons, professional swimmer Pat Gallant Charette, and nurse practitioner Katie Duke. Each woman brings her own unique perspective and persona and, together, they equal a force for shaping the conversation around diversity and size inclusivity.

As the ad campaign's images prove, no matter what your age or size might be, you will look freaking great in a swimsuit. See all the empowering photos from the shoot, ahead. Then if you're feeling inspired, shop the exact swimsuits, ranging from sizes 4 to 24.

Swimsuits For All pioneer red bikini, $51 SHOP IT (opens in new tab)

Clothing, One-piece swimsuit, Eyewear, Polka dot, Swimwear, Sunglasses, Monokini, Pattern, Shoulder, Fashion,

Swimsuits For All tankini, $48 SHOP IT (opens in new tab)

Clothing, Black hair, Beauty, Long hair, Model, Thigh, Bikini, Leg, Photo shoot, Fashion,

Swimsuits For All hipster bikini, $47 SHOP IT (opens in new tab)

Clothing, Leotard, One-piece swimsuit, Blond, Beauty, Sportswear, Arm, Shoulder, Thigh, Muscle,

Ashley Graham x Swimsuits For All swimsuit, $58 SHOP IT (opens in new tab)

Clothing, Red, Leg, Beauty, Human leg, Thigh, Fashion, Muscle, Fun, Blond,

Ashley Graham x Swimsuits For All white swimsuit, $62 SHOP IT (opens in new tab)

Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.

RELATED STORIES